Specialist, Performance Marketing

Castlery; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Castlery is seeking a Specialist, Performance Marketing to join the Growth Acquisition team in Singapore. You will run campaigns across Meta, Google, Pinterest and TikTok, ensuring precise audience setup, tracking and QA while learning from the Senior Specialist.

You will monitor budgets, implement tests, and drive performance reporting with a customer-centric mindset. This role offers growth in a fast-evolving ecommerce environment.

Qualifications

• 1–3 years hands-on performance marketing experience on Meta/Google Ads.
• Exposure to Pinterest or TikTok is a plus.
• Interest in ecommerce/DTC performance marketing and funnel analytics.

Responsibilities

• Launch and optimize campaigns across assigned channels with QA and data hygiene.
• Monitor daily budgets and escalate opportunities or issues early.
• Execute optimization plans: bid tweaks, budget shifts, audience refreshes, creative rotations.
• Set up tests and track results, summarize findings for Senior Specialist.
• Support weekly/monthly reporting on spend, revenue, ROAS, CPA and funnel metrics.
• Assist in data-driven deep-dives on campaigns, audiences and creatives.

Skills

Paid Social

Paid Search

Data Analysis

QA & Testing

Campaign Setup

Budget Monitoring

Reporting

Cross-Channel

Tools

GA4

Looker Studio

Google Ads

Meta Ads

Pinterest Ads

TikTok Ads

Job description

We’re rethinking how homes work for the way people actually live, and we’d love a Specialist, Performance Marketing to join our Growth Acquisition team to help bring that vision to life, one campaign at a time.

In this role, you will work closely with our Senior Specialist, Performance Marketing to turn strategy into running campaigns across paid social (Meta, Pinterest, TikTok) and paid search (Google), owning the execution details-clean data, sharp QA, on-time launches-that make the bigger plan work, while building toward owning channels of your own.

What you’ll be doing:

• Bring campaigns to life across your assigned channels, covering audience setup, creative uploads, tracking and QA, with guidance from the Senior Specialist.
• Monitor budget pacing day to day and escalate early when something looks off or like an opportunity worth chasing.
• Put agreed optimisation plans into action, from bid tweaks and budget shifts to audience refreshes and creative rotations.
• Help run structured creative and campaign tests by setting them up, tracking results, and pulling findings together for the Senior Specialist to act on.
• Support weekly and monthly performance reporting across spend, revenue, ROAS, CPA and funnel metrics, keeping it clean, accurate and up to date.
• Contribute to campaign, audience and creative-level deep-dives by pulling and organising the underlying data.
• Work with the creative and category team on asset requests and briefs, and support platform partner needs across Google, Meta, Pinterest and TikTok.
• Keep tabs on competitor activity and platform updates and flag anything worth knowing.

What you need to succeed:

• 1-3 years of hands-on experience running performance marketing campaigns, with real time spent on Meta or Google Ads.
• Exposure to another channel such as Pinterest, TikTok or programmatic is a plus.
• A genuine interest in e-commerce or DTC performance marketing, with a solid grasp of the funnel from awareness through to conversion.
• Comfortable in GA4, Looker Studio or platform-native reporting to pull and organise data.
• An eye for detail—you catch the typo before it goes live and don’t need chasing to finish a QA checklist.
• Coachable and clear in how you communicate, with a genuine customer-centric mindset.

Built for Real Life, Designed for What’s Next

At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life - durable, beautiful, and made to keep up with change.

Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.