CRM Specialist- Personalization and LoyaltyNew

Castlery; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Castlery is seeking a CRM Specialist- Personalization and Loyalty to own our personalization and loyalty programs across markets. You will manage Dynamic Yield-driven onsite experiments and enable local teams to run tests, working with tech, design, and stakeholders to lift conversions and repeat purchases.

You’ll design a global testing governance, define audience segments, and oversee loyalty program setup (e.g., Yotpo) to improve enrollment and lifetime value, while keeping experiments

Qualifications

• 3–5+ years in CRO, growth, personalization, or lifecycle marketing.
• Strong analytical skills with GA and PowerBI.
• Hands-on experience with onsite personalization/testing (Dynamic Yield).
• Experience with loyalty program design or management (Yotpo preferred).

Responsibilities

• Enable local markets to design, launch, and manage onsite experiments via training and access.
• Set up testing governance: naming conventions, QA, sample size, guardrails.
• Implement and manage Dynamic Yield experiments globally; analyze results to decide go/no-go.
• Analyze funnel and develop personalization roadmap aligned with markets.
• Define audience segments for personalization runs using CDP data.
• Own loyalty program strategy and platform setup (Yotpo); boost uptake and LTV.
• Coordinate with design/development and run discovery sessions with stakeholders.

Skills

CRO

Growth marketing

Personalization

Lifecycle marketing

Tools

Google Analytics

PowerBI

Dynamic Yield

CDP

Job description

We're rethinking homes for how people really live, and we're looking for a CRM Specialist- Personalization and Loyalty to join our CRM team to help shape the future of living—one thoughtful detail at a time.

Success in this role means owning website personalization and the loyalty program across all Castlery markets, managing Dynamic Yield's platform-suggested onsite experiments, and enabling local market teams to run their own experiments. You'll own the platform, the personalization strategy, and the enablement that makes local-driven testing possible—working closely with tech, design, and local stakeholders to lift conversion and repeat purchase.

What you need to succeed:

• Enable local market teams to independently design, launch, and manage their own onsite experiments in Dynamic Yield through training, playbooks, and platform access/permissions.
• Set up and maintain testing governance—naming conventions, QA checklist, minimum sample size/duration guardrails—so local-driven tests stay consistent and analyzable across markets.
• Implement and manage Dynamic Yield's platform-suggested experiments globally, analyzing results to make go/no-go and rollout decisions.
• Analyze the customer funnel and develop a personalization strategy based on user needs and behavior, translating it into a phased roadmap coordinated with local markets.
• Define audience segments personalization runs against, using CDP/customer data.
• Own loyalty program strategy and platform setup (e.g. Yotpo), quantify its impact on repeat purchase and LTV, and design initiatives to improve uptake and enrollment.
• Coordinate with local market teams on project management, work with designers and developers on implementation, and run discovery sessions to align stakeholders on problems and solutions.

What you need to succeed:

• 3-5+ years in CRO, growth, personalization, or lifecycle marketing, ideally in e-commerce/DTC.
• Strong analytical skills with tools such as Google Analytics and PowerBI, and comfort using Claude or similar tools to empower analysis.
• Hands-on experience with an onsite personalization/testing platform (Dynamic Yield or similar) and working knowledge of a CDP for segmentation (Rudderstack, Segment, or similar).
• Experience with loyalty program design or management (bonus: Yotpo).
• Strong communication and collaboration skills, with the ability to manage multiple projects simultaneously across technical and non-technical stakeholders.
• A self-starter’s passion for staying current on industry trends, comfortable in an ever-changing environment.

Built for Real Life, Designed for What's Next

At Castlery, we've spent over a decade building a brand people love by designing furniture for real life—durable, beautiful, and made to keep up with change.

Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.