Specialist, Partner Retail Activation (1 Year External Contract)

adidas Singapore Pte Ltd; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

adidas Singapore Pte Ltd is seeking a Retail Activation Specialist to manage wholesale partner campaigns and store activations. You will ensure timely rollout of seasonal campaigns, POSM and VM assets, and adherence to brand standards across partner stores.

Collaborating with KAM, Marketing, VM and SCM, you will coordinate activation timelines, track performance, and address operational challenges at the retail floor.

Qualifications

• Diploma or Degree in Marketing, Business, Retail Management or a related discipline.
• 3-5 years of relevant experience in retail activation, trade marketing, visual merchandising, retail operations or project management.
• Experience working with wholesale partners or within sports, fashion or consumer retail sector preferred.
• Strong project management, stakeholder coordination and problem-solving skills.
• Commercially minded with strong attention to detail and ability to manage multiple priorities.
• Strong written and verbal communication skills, with proficiency in Microsoft Office.
• Independent, proactive and comfortable conducting regular store visits.
• Passion for sports and interest.

Responsibilities

• Campaign Execution: Execute the rollout of seasonal campaigns and product launches across wholesale accounts. Ensure all marketing tools, POSM, and VM assets are delivered on time, and compile post-campaign performance reports.
• Partner Store Operations: Serve as the primary point of contact for wholesale accounts. Manage logistics for new store openings, renovations, and SIS installations, while addressing immediate operational challenges at the retail floor level.
• Visual Merchandising & Brand Standards: Ensure partner stores strictly follow adidas brand and VM guidelines. Conduct regular physical store audits and work directly with customers to improve product presentation.
• Cross-Functional Coordination: Liaise closely with internal teams (KAM, Marketing, VM, SCM) and customers to ensure everyone is aligned on activation timelines, operational dependencies, and rollout schedules.
• Commercial Support: Help KAMs maximize sell-through by maintaining superior in-store execution. Track local launch performance metrics and identify floor-level opportunities for better branding or display placement.
• Project Management: Maintain activation calendars and rollout schedules. Track operational budgets for store investments and proactively elevate any risks, bottlenecks, or supply delays to management.

Skills

Retail activation

Trade marketing

Visual merchandising

Retail operations

Project management

Stakeholder coordination

Communication skills

MS Office

Store visits

Education

Diploma or Degree in Marketing, Business, Retail Management or related

Tools

Microsoft Office

Job description

Purpose & Overall Relevance for the Organization:

• Act as the key liaison between adidas Wholesale/KAM teams and partner stores to ensure seamless execution of brand campaigns, store activations, visual merchandising, operational readiness, and retail excellence.

Key Responsibilities:

• Campaign Execution: Execute the rollout of seasonal campaigns and product launches across wholesale accounts. Ensure all marketing tools, POSM, and VM assets are delivered on time, and compile post-campaign performance reports.
• Partner Store Operations: Partner Store Operations: Serve as the primary point of contact for wholesale accounts. Manage logistics for new store openings, renovations, and SIS installations, while addressing immediate operational challenges at the retail floor level.
• Visual Merchandising & Brand Standards: Ensure partner stores strictly follow adidas brand and VM guidelines. Conduct regular physical store audits and work directly with customers to improve product presentation.
• Cross-Functional Coordination: Liaise closely with internal teams (KAM, Marketing, VM, SCM) and customers to ensure everyone is aligned on activation timelines, operational dependencies, and rollout schedules.
• Commercial Support: Help KAMs maximize sell-through by maintaining superior in-store execution. Track local launch performance metrics and identify floor-level opportunities for better branding or display placement.
• Project Management: Maintain activation calendars and rollout schedules. Track operational budgets for store investments and proactively elevate any risks, bottlenecks, or supply delays to management.

Key Performance Indicators:

• Activation Execution Rate: % of store campaigns completed on time against target launch schedules.
• Store Compliance Score: Audit pass rate for VM and brand presentation standards.
• Launch Readiness Score: On-time operational setup score for key commercial moments.
• Sell-Through Uplift: Contribution to sell-through performance across activated partner doors.
• Customer Satisfaction: Account feedback on operational support and responsiveness.
• Issue Resolution Turnaround Time: Speed in resolving store-level operational gaps.
• SIS / Store Upgrade Completion Rate: On-schedule execution of refits and SIS display upgrades.

Knowledge, Skills and Abilities:

• Diploma or Degree in Marketing, Business, Retail Management or a related discipline
• 3-5 years of relevant experience in retail activation, trade marketing, visual merchandising, retail operations or project management
• Experience working with wholesale partners or within the sports, fashion or consumer retail sector is preferred
• Strong project management, stakeholder coordination and problem-solving skills
• Commercially minded with strong attention to detail and the ability to manage multiple priorities
• Strong written and verbal communication skills, with proficiency in Microsoft Office
• Independent, proactive and comfortable conducting regular store visits

Passion for sports and interest