Specialist, Partner Retail Activation (1 Year External Contract)

adidas; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

adidas Singapore is seeking a Specialist, Partner Retail Activation on a 1-year external contract to act as the key liaison between adidas Wholesale/KAM teams and partner stores, ensuring seamless execution of brand campaigns, store activations, and retail excellence.

You will manage campaign rollouts, partner store operations, visual merchandising, cross-functional coordination, and performance reporting, visiting stores regularly to uphold standards and drive sell-through.

Qualifications

• Diploma or Degree in Marketing, Business, Retail Management or a related discipline.
• 3-5 years of relevant experience in retail activation, trade marketing, visual merchandising, retail operations or project management.
• Experience working with wholesale partners or within the sports, fashion or consumer retail sector is preferred.
• Strong project management, stakeholder coordination and problem-solving skills.
• Commercially minded with strong attention to detail and the ability to manage multiple priorities.
• Strong written and verbal communication skills, with proficiency in Microsoft Office.
• Independent, proactive and comfortable conducting regular store visits.

Responsibilities

• Act as the key liaison between adidas Wholesale/KAM teams and partner stores to ensure execution of brand campaigns, store activations, visual merchandising, and retail readiness.
• Execute rollout of seasonal campaigns and product launches across wholesale accounts; ensure marketing tools, POSM, and VM assets are delivered on time and report performance.
• Serve as primary contact for wholesale accounts; manage logistics for new store openings, renovations, and SIS installations; address operational challenges at the retail floor.
• Ensure partner stores follow adidas brand and VM guidelines; conduct regular store audits and collaborate with customers to improve product presentation.
• Liaise with internal teams (KAM, Marketing, VM, SCM) and customers to align activation timelines and rollout schedules.
• Help KAMs maximize sell-through by maintaining in-store execution and tracking local launch performance metrics; identify opportunities for better branding or display placement.
• Maintain activation calendars and rollout schedules; track budgets for store investments and escalate risks or delays.

Skills

Project management

Stakeholder coordination

Problem-solving

Attention to detail

Communication

Education

Diploma or Degree in Marketing, Business, Retail Management or a related discipline

Job description

Specialist, Partner Retail Activation (1 Year External Contract)

Purpose & Overall Relevance for the Organization:

• Act as the key liaison between adidas Wholesale/KAM teams and partner stores to ensure seamless execution of brand campaigns, store activations, visual merchandising, operational readiness, and retail excellence.

Key Responsibilities:

• Campaign Execution: Execute the rollout of seasonal campaigns and product launches across wholesale accounts. Ensure all marketing tools, POSM, and VM assets are delivered on time, and compile post-campaign performance reports.
• Partner Store Operations: Partner Store Operations: Serve as the primary point of contact for wholesale accounts. Manage logistics for new store openings, renovations, and SIS installations, while addressing immediate operational challenges at the retail floor level.
• Visual Merchandising & Brand Standards: Ensure partner stores strictly follow adidas brand and VM guidelines. Conduct regular physical store audits and work directly with customers to improve product presentation.
• Cross-Functional Coordination: Liaise closely with internal teams (KAM, Marketing, VM, SCM) and customers to ensure everyone is aligned on activation timelines, operational dependencies, and rollout schedules.
• Commercial Support: Help KAMs maximize sell-through by maintaining superior in-store execution. Track local launch performance metrics and identify floor-level opportunities for better branding or display placement.
• Project Management: Maintain activation calendars and rollout schedules. Track operational budgets for store investments and proactively elevate any risks, bottlenecks, or supply delays to management.

Key Performance Indicators:

• Activation Execution Rate: % of store campaigns completed on time against target launch schedules.
• Store Compliance Score: Audit pass rate for VM and brand presentation standards.
• Launch Readiness Score: On-time operational setup score for key commercial moments.
• Sell-Through Uplift: Contribution to sell-through performance across activated partner doors.
• Customer Satisfaction: Account feedback on operational support and responsiveness.
• Issue Resolution Turnaround Time: Speed in resolving store-level operational gaps.
• SIS / Store Upgrade Completion Rate: On-schedule execution of refits and SIS display upgrades.

Knowledge, Skills and Abilities:

• Diploma or Degree in Marketing, Business, Retail Management or a related discipline
• 3-5 years of relevant experience in retail activation, trade marketing, visual merchandising, retail operations or project management
• Experience working with wholesale partners or within the sports, fashion or consumer retail sector is preferred
• Strong project management, stakeholder coordination and problem-solving skills
• Commercially minded with strong attention to detail and the ability to manage multiple priorities
• Strong written and verbal communication skills, with proficiency in Microsoft Office
• Independent, proactive and comfortable conducting regular store visits

Passion for sports and interest

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.