Manager, Trade Marketing SEA

PUMA South East Asia Pte. Ltd; Singapore; Presencial; SGD 120 000 - 180 000; Tempo integral

Resumo da oferta

Puma South East Asia Pte Ltd is seeking a Manager, Trade Marketing SEA to lead strategic initiatives across Southeast Asia. You will translate regional priorities into effective wholesale campaigns, product launches, and trade show executions to strengthen brand presence and drive sell-in and sell-through.

You will manage budgets, assets, and agency partnerships while coordinating with Sales, Brand Marketing, Product and local market teams to ensure timely, high-quality execution across the

Qualificações

• Bachelor’s degree in Marketing or Business Management or equivalent.
• Minimum of 6 years’ relevant experience in retail, fashion, footwear, or FMCG.
• Proficient in Microsoft Office tools.

Responsabilidades

• Develop SEA trade marketing strategy aligned with regional/global priorities.
• Plan and execute campaigns with wholesale partners and trade shows.
• Manage brand assets, product seeding, and agency coordination.
• Oversee budgets, forecasting, and spend reconciliation across SEA.
• Coordinate with Sales, Brand Marketing, Product and local teams for timely execution.

Conhecimentos

Campaign planning

Budget management

Stakeholder management

Brand asset management

Formação académica

Bachelor’s degree in Marketing/Business

Ferramentas

Microsoft Office

Descrição da oferta de emprego

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

YOUR MISSION

The Manager, Trade Marketing SEA is responsible for leading and delivering the trade marketing strategy across Southeast Asia. The role translates regional and global brand and product priorities into effective wholesale partner campaigns, product launches and trade show executions that strengthen brand presence and support sell-in and sell-through. The role also oversees campaign budgets, marketing assets, product seeding and agency management while coordinating closely with Sales, Brand Marketing, Product and local market teams to ensure consistent, timely and high-quality execution across the region.

• Task 1: SEA Trade Marketing Strategy and Planning Develop, lead and monitor annual and seasonal trade marketing plans across SEA, aligned with regional and global brand strategies, product priorities and sales objectives. Lead cross-functional planning for wholesale partner campaigns and product launches, maintaining clear working calendars across markets.
• Task 2: Campaign Wholesale Partner and Trade Show Execution Plan and deliver integrated campaigns for key wholesale partners, from briefing through execution and post-campaign evaluation. Lead trade shows and key account fairs, ensuring strong brand presentation. Develop effective sell-in and sell-through initiatives, maximise global and regional assets, and maintain high-quality execution across SEA.
• Task 3: Brand Assets Content and Product Seeding Manage imagery and social media toolkit requests, together with basic catalogue and imagery approvals, ensuring compliance with brand guidelines. Own seasonal product-seeding orders and allocations for campaigns, influencer seeding, gifting and GWP activities, including delivery and usage tracking.
• Task 4: Budget and Operational Management Manage campaign and wholesale partner budgets across SEA, including forecasting, budget tracking, reconciliation and invoice processing. Ensure investments are efficiently allocated to priority partners, campaigns and brand initiatives.
• Task 5: Stakeholder and Agency Management Lead coordination across Sales, Brand Marketing, Product and local market teams to align product priorities, campaigns, content and social messaging. Manage agencies and external partners, including briefing, performance, negotiations and contracts. Lead communication with regional and global marketing teams to share SEA initiatives and obtain approvals or support when required.

YOUR TALENT

Education: Bachelor’s degree in Marketing, Business Management or relevant studied.

Professional: A minimum of 6 years’ relevant experience, preferably within the retail, fashion, footwear, or FMCG industries.

IT Skills: Microsoft Office

Language Skills: English

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions.

Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.