Social Media Manager

Binance; Singapore; Remote; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first policy

Career development opportunities

Job summary

Binance is seeking a senior social media leader to drive multi-channel strategy and content across global markets. You will lead video-first growth on platforms like TikTok and Instagram, while building AI-assisted workflows to accelerate creative production and localization at scale.

The role requires deep crypto market knowledge and a track record of growing social accounts through data-driven campaigns, with collaboration across agencies, product launches and regional teams.

Qualifications

• Fluency in English; additional languages are a plus.
• 6+ years in digital marketing across social media, content or brand.
• Hands-on with AI tools to create short-form video, visuals and memes.
• Proven ability to grow social media accounts and campaigns.
• Strong understanding of crypto markets and Binance product suite.

Responsibilities

• Support management and operations across global social channels (X, TikTok, Instagram, Facebook, LinkedIn).
• Lead growth of video channels with daily page management and community initiatives.
• Build AI-assisted content workflows to improve quality, speed and engagement.
• Develop creative, culturally relevant ideas for brand impact across channels.
• Coordinate with agencies and partners to meet timelines and quality standards.
• Support integrated campaigns, product launches and community activation.
• Provide social media recommendations for events, KOL engagements and launches.
• Monitor sentiment, escalate risks, and assist crisis communications.
• Track and report channel performance using analytics tools.

Skills

English fluency

6+ years digital marketing

AI content tooling

Social media growth

Crypto market knowledge

Content creation

Tools

AI content tools

Analytics platforms

Job description

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Responsibilities

• Support with the management and operations across global social channels including to create, schedule, and publish content on X, TikTok, Instagram, Facebook, and LinkedIn, in line with the established content strategy.
• Lead and drive the growth of video channels (like Instagram and TikTok) through daily page management, optimization, engagement, trend spotting, moderation, and community initiatives.
• Build and scale AI-assisted content workflows (e.g. video, visuals, copy, localization) to improve creative quality, speed and engagement, and share learnings with the wider team.
• Strong knowledge of video-first social platforms, particularly TikTok and Instagram, including short-form video formats, audience behaviors, platform algorithms, and best practices for driving reach, engagement, and channel growth through engaging, culturally relevant content.
• Support the growth of leadership profiles through channel strategy, content development, daily page management, and ongoing optimization.
• Stay ahead of emerging social media trends, identifying opportunities to translate them into relevant, engaging ideas that deliver value for the brand.
• Develop creative, culturally relevant ideas that turn social trends into standout moments and meaningful brand impact.
• Lead coordination with agencies and external partners to ensure content deliverables meet agreed timelines, quality standards, and brand objectives.
• Support the execution of integrated marketing campaigns, product launches, and community activation initiatives.
• Provide social media recommendations and optimization ideas for marketing initiatives, including global events, KOL engagements, and new product launches.
• Coordinate with cross-functional stakeholders to align content schedules, maintain consistent messaging, and ensure timely delivery across channels.
• Monitor social sentiment and emerging issues, escalating potential risks and supporting crisis communication plans led by senior team members and Global Communications.
• Track, analyze, and report on social media and community performance weekly and monthly, using existing analytics tools and data to identify opportunities for improvement.
• Contribute to team processes, training, and playbooks, proactively identifying opportunities to improve workflows and social media practices.

Requirements

• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
• 6+ years of digital marketing experience in social media, content or brand marketing related roles.
• Hands-on experience using AI tools to produce content across static visuals, GIFs, memes and short-form video, with examples of measurable impact.
• Demonstrated ability to grow social media accounts and execute campaigns.
• Good understanding of the crypto market, with an interest in staying current on trends and sentiment, and familiarity with Binance's product suite.
• Strong knowledge of content creation and social media channels, with X, Instagram, and TikTok as a top priority.
• Experience supporting marketing campaigns and working with external agencies, partners, or creators is a plus.
• Comfortable with analytics and reporting tools; strong attention to detail and ability to manage multiple tasks in a fast-paced environment.

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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