AI-Driven Global Social Media Growth Lead

Binance; Singapore; Remote; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first policy

Career development opportunities

Job summary

Binance is seeking a senior social media leader to drive multi-channel strategy and content across global markets. You will lead video-first growth on platforms like TikTok and Instagram, while building AI-assisted workflows to accelerate creative production and localization at scale.

The role requires deep crypto market knowledge and a track record of growing social accounts through data-driven campaigns, with collaboration across agencies, product launches and regional teams.

Qualifications

• Fluency in English; additional languages are a plus.
• 6+ years in digital marketing across social media, content or brand.
• Hands-on with AI tools to create short-form video, visuals and memes.
• Proven ability to grow social media accounts and campaigns.
• Strong understanding of crypto markets and Binance product suite.

Responsibilities

• Support management and operations across global social channels (X, TikTok, Instagram, Facebook, LinkedIn).
• Lead growth of video channels with daily page management and community initiatives.
• Build AI-assisted content workflows to improve quality, speed and engagement.
• Develop creative, culturally relevant ideas for brand impact across channels.
• Coordinate with agencies and partners to meet timelines and quality standards.
• Support integrated campaigns, product launches and community activation.
• Provide social media recommendations for events, KOL engagements and launches.
• Monitor sentiment, escalate risks, and assist crisis communications.
• Track and report channel performance using analytics tools.

Skills

English fluency

6+ years digital marketing

AI content tooling

Social media growth

Crypto market knowledge

Content creation

Tools

AI content tools

Analytics platforms

Job description

Binance is seeking a senior social media leader to drive multi-channel strategy and content across global markets. You will lead video-first growth on platforms like TikTok and Instagram, while building AI-assisted workflows to accelerate creative production and localization at scale.

The role requires deep crypto market knowledge and a track record of growing social accounts through data-driven campaigns, with collaboration across agencies, product launches and regional teams.