Global Social Media Manager

Stealth Startup; Singapore; Sur place; SGD 70 000 - 115 000; Plein temps

Résumé du poste

Stealth Startup seeks a seasoned Social Media Manager to lead our crypto-focused presence. You will craft content strategies across Twitter, Instagram, Facebook, LinkedIn, Reddit and Discord, driving engagement, brand loyalty, and ongoing conversations with traders and crypto enthusiasts worldwide.

Work closely with marketing, BDs and product teams on content creation, planning, campaigns, influencer collaborations, analytics, community management and crisis responses, while ensuring regulatory

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience as Social Media Manager at top-tier crypto exchanges preferred.
• Strong knowledge of Twitter, Instagram, Facebook, and other platforms.
• Understanding of SEO and web traffic metrics.
• Extensive knowledge of blockchain and cryptocurrency markets.
• Excellent copywriting and communication skills.
• Ability to deliver creative content (text, image, and video).
• Familiarity with online marketing strategies and channels.
• Proactive in grasping future digital trends.
• Proficiency with social media analytics tools such as Google Analytics, Hootsuite, Buffer.

Responsabilités

• Create and curate engaging content for social platforms.
• Develop and execute a comprehensive social media strategy.
• Collaborate with designers, content creators, and video producers.
• Identify and collaborate with influencers and partners.
• Monitor campaigns and prepare detailed performance reports.
• Manage day-to-day community interactions across platforms.
• Draft timely responses to crises or market events.
• Collaborate with marketing, BDs, and product teams to ensure brand consistency.
• Measure success against ROI and KPIs.
• Ensure regulatory compliance in crypto communications.

Connaissances

Social media management

Copywriting

Analytics

Crisis management

Community management

SEO understanding

Content creation

Campaign planning

Formation

Bachelor's degree in Marketing, Communications, or related field

Outils

Google Analytics

Hootsuite

Buffer

Description du poste

This role requires a passion for crypto, a deep understanding of social media trends, and the ability to react quickly to market changes.

Job Description

The Social Media Manager is responsible for overseeing the company’s interactions with the public by implementing content strategies on social media platforms.

• The role focuses on enhancing user engagement, promoting brand loyalty, and driving conversation in the crypto community. The position involves close collaboration with marketing, BDs, and product teams to craft a unified message that resonates with traders, users, and crypto enthusiasts globally.
• This role is crucial for keeping pace with the fast-evolving digital landscape in the cryptocurrency industry.

Key Responsibilities

• Content Creation: Develop and curate engaging and informative content for various social media platforms including Twitter, Instagram, Facebook, LinkedIn, Reddit and Discord. Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.
• Planning and Execution: Develop and execute a comprehensive social media strategy that aligns with the company’s business goals and brand voice. This includes content planning, campaign management, and community engagement strategies tailored to different platforms.
• Content Creation: Produce and curate engaging content that communicates market insights, platform updates, new features, partnerships and promotional events. This involves working closely with graphic designers, content creators, and video producers to create visually appealing and informative posts.
• Influencer and Partner Collaboration: Identify, vet, and collaborate with influencers and partners to expand reach and tap into new audiences. Coordinate with external agencies and stakeholders to ensure coherent campaign execution.
• Analytics and Optimization: Utilize analytics tools to monitor, evaluate, and optimize the effectiveness of social media campaigns and strategies based on performance data. Prepare detailed reports on the audience's engagement and campaign performance to inform future strategies.
• Community Management: Manage day-to-day social interactions with the community across various platforms, ensuring timely and accurate responses to user queries and comments. Foster a positive community spirit and manage online discussions by monitoring trends and participant interactions.
• Crisis Management: Monitor the social landscape for potential crises or negative feedback and work with the team to provide timely responses. Respond promptly to crises or adverse events on social media, managing communication to uphold the company's reputation. This includes drafting statements in response to market events or operational issues.
• Team Collaboration: Collaborate with other teams, like marketing, BDs, and customer service to ensure brand consistency.
• Performance Metrics: Measure the success of every social media campaign, assess the results against the ROI and KPIs.
• Regulatory Compliance: Ensure all content and community engagement complies with the laws and regulations applicable to crypto exchanges in all operational jurisdictions.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Required: Proven experience as a Social Media Manager or similar role working at top-tier cryptocurrency exchanges such as Binance, OKX, Bybit, BingX, Bitget, FTX etc. is highly preferred.
• Excellent knowledge of Twitter, Instagram, Facebook and other social media best practices.
• Understanding of SEO and web traffic metrics.
• Extensive knowledge of blockchain technology and cryptocurrency markets.
• Excellent copywriting and communication skills.
• Ability to deliver creative content (text, image, and video).
• Familiarity with online marketing strategies and marketing channels.
• Ability to grasp future trends in digital technologies and act proactively.
• Proficiency with social media analytics tools such as Google Analytics, Hootsuite, Buffer, etc.

Reporting

Reports directly to the Director of Marketing.

This general outline provides a comprehensive look at what might be expected from a Social Media Manager in a top cryptocurrency exchange, focusing on the skills and strategies essential to navigate the dynamic and highly regulated space of cryptocurrency.

Preferred

• Previous experience in the fintech or cryptocurrency industry.
• Multilingual abilities: Essential requirement for English proficiency and notes the added value of European language skills, Mandarin, or making it more tailored to BloFin's global operations and multicultural audience.