Senior Sales Engineer (Water Quality & Environmental)

horiba instruments (singapore) pte ltd; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Horiba Instruments (Singapore) Pte Ltd is seeking an experienced Sales professional to lead the analytical instrumentation business in Singapore and across municipal, industrial, and government sectors. You will build strong customer relationships, manage distributors, and identify strategic market opportunities.

The ideal candidate has technical knowledge of water quality monitoring instruments and a proven B2B sales track record, with leadership experience to coach a sales team and drive

Qualifications

• Bachelor’s degree in engineering, Environmental Science, Chemistry, or related field.
• Minimum 5 years of sales experience in water quality analysers, analytical instruments, or related environmental technologies.
• Proven track record in B2B sales, preferably within water & wastewater or process industries.
• Strong technical knowledge of online and laboratory water quality analysers (e.g. pH, conductivity, turbidity, TOC, nutrients, metals).

Responsibilities

• Develop and execute sales strategies to achieve revenue and sales targets for water quality analysers.
• Manage and grow key accounts including water infrastructure/ utilities, semiconductor facility, industrial users and engineering company.
• Identify new market opportunities, projects, and tender prospects in water and wastewater applications.
• Lead, coach, and motivate the sales team to deliver consistent performance.
• Work closely with technical, service, and marketing teams to provide integrated customer solutions.
• Prepare and present technical-commercial quotation/proposals, tenders, and product demonstrations.
• Monitor market trends, competitor activities, and customers’ needs to refine sales strategies.
• Maintain accurate sales forecasts, CRM records, and regular management reports.

Skills

Sales leadership

Account management

B2B sales

Communication

Negotiation

Presentation skills

Strategic thinking

Customer focus

Education

Bachelor’s degree in engineering

Job description

SUMMARY

We are seeking an experienced and results-driven Sales personnel to lead and grow our analytical instrumentation business. This role is responsible for driving sales of water quality analyser across municipal, industrial, and government sectors, including building strong customer relationships, effective distributor management and developing strategic market opportunities.

The ideal candidate combines strong technical understanding of water quality monitoring instruments with proven sales leadership and business development.

RESPONSIBILITIES

• Develop and execute sales strategies to achieve revenue and sales targets for water quality analysers.
• Manage and grow key accounts including water infrastructure/ utilities, semiconductor facility, industrial users and engineering company.
• Identify new market opportunities, projects, and tender prospects in water and wastewater applications.
• Lead, coach, and motivate the sales team to deliver consistent performance.
• Work closely with technical, service, and marketing teams to provide integrated customer solutions.
• Prepare and present technical-commercial quotation/proposals, tenders, and product demonstrations.
• Monitor market trends, competitor activities, and customers’ needs to refine sales strategies.
• Maintain accurate sales forecasts, CRM records, and regular management reports.

REQUIREMENTS

• Bachelor’s degree in engineering, Environmental Science, Chemistry, environmental or equivalent field.
• Minimum 5 years of sales experience in water quality analysers, analytical instruments, or related environmental technologies.
• Proven track record in B2B sales, preferably within water & wastewater or process industries.
• Strong technical knowledge of online and laboratory water quality analysers (e.g. pH, conductivity, turbidity, TOC, nutrients, metals).
• Experience managing sales teams and major accounts is highly desirable.
• Excellent communication, negotiation, and presentation skills.
• Self-motivated, strategic thinker with strong customer focus.
• Willingness to travel as required.