Senior Sales Engineer - Water Quality Analytics & Solutions

Horiba Instruments (S) Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Horiba Instruments (S) Pte Ltd is seeking an experienced Sales professional to lead the growth of our analytical instrumentation business, focusing on water quality analysers across municipal, industrial, and government sectors. You will build strong customer relationships, manage distributors, and uncover strategic market opportunities.

The ideal candidate combines deep technical knowledge of water quality monitoring instruments with proven sales leadership and business development experience,

Qualifications

• Bachelor's degree in engineering or equivalent.
• Minimum 5 years of sales experience in water quality analysers or related environmental technologies.
• Proven track record in B2B sales, preferably within water & wastewater or process industries.
• Strong technical knowledge of online and laboratory water quality analysers (e.g. pH, conductivity, turbidity, TOC, nutrients, metals).
• Experience managing sales teams and major accounts is highly desirable.
• Excellent communication, negotiation, and presentation skills.
• Self-motivated, strategic thinker with strong customer focus.
• Willingness to travel as required.

Responsibilities

• Develop and execute sales strategies to achieve revenue and sales targets for water quality analysers.
• Manage and grow key accounts including water infrastructure/utilities, semiconductor facility, industrial users and engineering company.
• Identify new market opportunities, projects, and tender prospects in water and wastewater applications.
• Lead, coach, and motivate the sales team to deliver consistent performance.
• Work closely with technical, service, and marketing teams to provide integrated customer solutions.
• Prepare and present technical-commercial quotation/proposals, tenders, and product demonstrations.
• Monitor market trends, competitor activities, and customers' needs to refine sales strategies.
• Maintain accurate sales forecasts, CRM records, and regular management reports.

Skills

Water quality analysers

Water & wastewater sales

B2B sales

Key account management

Technical presentations

Education

Bachelor's degree in engineering

Job description

Horiba Instruments (S) Pte Ltd is seeking an experienced Sales professional to lead the growth of our analytical instrumentation business, focusing on water quality analysers across municipal, industrial, and government sectors. You will build strong customer relationships, manage distributors, and uncover strategic market opportunities.

The ideal candidate combines deep technical knowledge of water quality monitoring instruments with proven sales leadership and business development experience,