Senior Sales - Electronic Components Trading - SG

Depend Electronics; Singapore; On-site; SGD 120,000 - 190,000; Full time

Job summary

Depend Electronics in Singapore is seeking an experienced Senior Sales / Business Development Manager to drive new business development and deliver sustainable revenue and gross profit growth across the APAC region. You will lead, coach, and develop the sales team, develop ASEAN/APAC sales strategies, and personally pursue strategic customers to expand the base and achieve monthly and annual targets.

Fluent in English and Mandarin, you will negotiate terms, optimize margins, and collaborate with

Qualifications

• Proven experience in electronics component distribution or trading.
• Track record in new customer acquisition and revenue/GP growth.
• Strong negotiation and leadership skills for a fast-paced international market.

Responsibilities

• Lead and develop the sales team to meet revenue and GP targets.
• Develop and execute ASEAN/APAC sales strategies aligned with business goals.
• Drive new business development and expand the customer base.
• Negotiate pricing, margins, payment terms, and credit conditions.
• Collaborate with sourcing, logistics, and finance to support offers and orders.
• Provide management with regular performance updates and support APAC expansion.

Skills

Sales leadership

Strategic planning

Business development

Negotiation

English & Mandarin

Job description

Depend Electronics is a global supplier and distributor of electronic components, specializing in CPU, Memory, PC/Server Peripherals, LCD Panels, and Active & Passive Components.

As we continue to expand our presence in Singapore and across the APAC region, we are looking for an experienced Senior Sales / Business Development Manager to drive new business development, and deliver sustainable revenue and gross profit growth.

Key Responsibilities

• Lead, coach, and develop the sales team to achieve revenue and gross profit (GP) targets.
• Develop and execute sales strategies across ASEAN/APAC in line with company business objectives.
• Drive new customer acquisition and business development, while leading the team to expand the customer base.
• Personally develop strategic customers and business opportunities, with a strong focus on revenue and GP growth.
• Set sales targets, monitor pipeline and performance, and drive the team towards monthly and annual targets.
• Identify new markets, customers, products, and trading opportunities within the electronics distribution industry.
• Lead key commercial negotiations, including pricing, margins, payment terms, and credit conditions.
• Work closely with sourcing, procurement, warehouse, logistics, and finance teams to support competitive offers and smooth order execution.
• Provide regular business and performance updates to senior management and support the development of the Singapore/APAC business.

Requirements

• Mandatory: Proven experience in electronics component distribution or trading.
• Proven track record in new customer acquisition, business development, and revenue/GP growth.
• Strong experience in ASEAN/APAC markets; an established customer network is highly advantageous.
• Experience with semiconductors, CPU, Memory, SSD/HDD, PC/Server products, LCD panels, or other electronic components is preferred.
• Strong commercial, negotiation, and leadership skills, with a hands-on and entrepreneurial mindset.
• Fluent in English and Mandarin, both written and spoken.
• Comfortable working in a fast-paced, target-driven international trading environment.