Senior Performance Marketing Lead - Global ROAS (Remote)

Uncommonly Good People; Singapore; Hybrid; SGD 90,000 - 130,000; Full time

Job summary

Uncommonly Good People is partnering with a fast-growing retail brand to recruit a Senior Performance Marketing Specialist. You will own end-to-end performance channels (Meta Ads, Google Ads, affiliates, retargeting) for a key market, shaping the strategy, testing agenda and budget decisions to drive ROAS and growth.

The role is hands-on and high-visibility, requiring collaboration with creative teams, market leads, and platform partners across time zones to optimise spend and revenue.

Qualifications

• 3–5 years of hands-on performance marketing experience at scale.
• Direct ownership of Meta Ads and Google Ads.
• Experience with an additional channel (Affiliate, Pinterest, TikTok, or programmatic).
• Strong budget management with ROAS/CPA targets.
• E-commerce/DTC exposure with understanding upper vs lower funnel.
• Proficiency in GA4 and Looker Studio.

Responsibilities

• Own end-to-end channels from strategy to reporting.
• Manage budgets against monthly/quarterly targets.
• Develop channel strategy to maximize ROAS and revenue.
• Refine audience targeting and run structured tests.
• Collaborate with creative teams and market leads.
• Provide weekly/monthly performance insights and recommendations.

Skills

Meta Ads

Google Ads

Looker Studio

GA4

Analytical thinking

Remote market management

Tools

Looker Studio

GA4

Job description

Uncommonly Good People is partnering with a fast-growing retail brand to recruit a Senior Performance Marketing Specialist. You will own end-to-end performance channels (Meta Ads, Google Ads, affiliates, retargeting) for a key market, shaping the strategy, testing agenda and budget decisions to drive ROAS and growth.

The role is hands-on and high-visibility, requiring collaboration with creative teams, market leads, and platform partners across time zones to optimise spend and revenue.