Senior Performance Marketing Lead — Data-Driven Growth & ROI

MyRepublic; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Wellness Day

Family care benefits

Birthday leave

WFA leave (up to 20 days)

Hybrid work arrangement

Fun team events

Job summary

MyRepublic is seeking a strategic Senior Performance Marketing Executive to drive digital demand generation and customer acquisition in a data-driven, results-focused role. You will own end-to-end performance marketing campaigns and collaborate with Product Marketing, Brand, Sales and Business Units to translate business priorities into measurable digital initiatives.

You will optimise paid media across Google Ads, Microsoft Ads, LinkedIn, Meta, and native platforms, drive landing page and form

Qualifications

• Experience in performance marketing, digital marketing or growth marketing.
• Experience in B2B technology, telecommunications, ICT, SaaS or related industries preferred.
• Strong hands-on experience with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Ads Manager and native advertising platforms.
• Proficiency in GA4, Adobe Analytics, Google Tag Manager, Looker Studio and other digital analytics platforms.
• Strong understanding of SEO, SEM, CRO, marketing automation and attribution modelling.
• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Zoho or similar.
• Strong analytical and problem-solving skills with the ability to translate data into actionable marketing insights.
• Strong project and stakeholder management skills, including coordinating agencies and cross-functional teams.
• Excellent communication and presentation skills to senior stakeholders.
• Self-motivated, commercially driven in a fast-paced environment.

Responsibilities

• Develop and execute integrated performance marketing strategies to drive leads and customer acquisition.
• Plan and optimise paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, and native ad platforms.
• Manage media budgets to optimise ROI, CPL and campaign efficiency.
• Run A/B tests, segment audiences, adjust bids, test creatives and improve landing pages.
• Create dashboards to monitor lead quality, attribution, and marketing KPIs.
• Coordinate with agencies and partners to ensure timely delivery and performance.
• Collaborate with Product Marketing, Brand, Sales and Business Units on digital initiatives.
• Drive website conversion optimisation across landing pages, forms, journeys and CTAs.
• Support SEO and SEM initiatives to boost organic visibility and traffic.
• Oversee analytics tracking, tagging, and attribution governance.
• Analyze customer behaviour to identify growth opportunities and target enhancements.
• Activate first-party data for remarketing and lookalike audiences.
• Explore emerging platforms and automation to improve efficiency.

Skills

Performance marketing

Data-driven

Campaign optimization

Analytics

Cross-functional collaboration

Lead generation

Tools

GA4

Google Tag Manager

Adobe Analytics

Looker Studio

Salesforce

HubSpot

Marketo

Job description

MyRepublic is seeking a strategic Senior Performance Marketing Executive to drive digital demand generation and customer acquisition in a data-driven, results-focused role. You will own end-to-end performance marketing campaigns and collaborate with Product Marketing, Brand, Sales and Business Units to translate business priorities into measurable digital initiatives.

You will optimise paid media across Google Ads, Microsoft Ads, LinkedIn, Meta, and native platforms, drive landing page and form