Growth-Driven Performance Marketing Lead

ERA Singapore; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

ERA Singapore is seeking a Performance Marketing Manager to lead paid digital campaigns, optimize conversion rates, and enhance website content for better engagement and performance. The role requires deep hands-on experience with Google Ads and Meta Ads, strong analytics, and the ability to coordinate with internal teams and external partners to deliver on time while maintaining brand standards.

Responsibilities include designing, executing and monitoring campaigns across channels, conducting

Qualifications

• Min. 5 years of experience in performance marketing, business analytics, website optimisation.
• Hands-on experience managing multiple Google Ads / Meta Ads accounts.
• Strong understanding of PPC, retargeting, and funnel strategies.
• Proficient with web analytics tools and tag management (GA, GTM).
• SEO knowledge is a plus.
• Excellent written and verbal communication skills.

Responsibilities

• Design, plan, execute and monitor paid campaigns with actionable recommendations.
• Conduct keyword research, audience segmentation, and budget planning.
• Set up and manage tracking tools, conversion pixels, GTM, and dashboards.
• Coordinate with vendors and agencies to ensure timely, high-quality deliverables.
• Maintain and update website content, SEO-friendly and aligned with branding.
• Analyze website data to identify improvements and CRO opportunities.
• Track keyword rankings and optimize content with stakeholders.

Skills

Performance marketing

Google Ads

Meta Ads

Web analytics

A/B testing

Conversion rate optimization

Keyword research

Budget planning

Project coordination

Communication

Tools

Google Analytics

Google Tag Manager

Adobe Experience Manager

Job description

ERA Singapore is seeking a Performance Marketing Manager to lead paid digital campaigns, optimize conversion rates, and enhance website content for better engagement and performance. The role requires deep hands-on experience with Google Ads and Meta Ads, strong analytics, and the ability to coordinate with internal teams and external partners to deliver on time while maintaining brand standards.

Responsibilities include designing, executing and monitoring campaigns across channels, conducting