Senior Performance Marketing Lead

Trustbank; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Trust is seeking a senior performance marketing leader in Singapore to own strategy, budgets, and KPIs for paid channels, including search, social, and app install campaigns. You will oversee a multi-million-dollar annual media budget and report to marketing leadership, while ensuring MAS advertising guidelines and fair-dealing standards are met.

You will build the measurement backbone with attribution, MMP configuration, and dashboards, collaborating with Data, Engineering, Finance, and

Qualifications

• 10+ years in performance or growth marketing, including leadership of paid acquisition strategy.
• Deep, hands-on expertise across paid social, paid search and mobile app install campaigns.
• Strong command of mobile measurement partners (AppsFlyer or Adjust), SKAN/ATT, GA4.
• Comfortable with data analysis in SQL and spreadsheets to translate data into investment decisions.
• Builder's mindset: capable of setting strategy and troubleshooting campaigns.

Responsibilities

• Own performance marketing strategy and results across paid channels.
• Plan, launch and optimise always-on and campaign-based activity.
• Build attribution and measurement backbone with MMPs and dashboards.
• Collaborate with Growth, Partnerships, and Compliance to align campaigns with MAS guidelines.
• Lead and develop a small team and external partners.

Skills

Performance marketing

Paid media

Data analysis

SQL

Stakeholder management

Education

Bachelor's degree in marketing, business, economics, a quantitative field

Tools

AppsFlyer

Adjust

GA4

Python

Job description

Trust is seeking a senior performance marketing leader in Singapore to own strategy, budgets, and KPIs for paid channels, including search, social, and app install campaigns. You will oversee a multi-million-dollar annual media budget and report to marketing leadership, while ensuring MAS advertising guidelines and fair-dealing standards are met.

You will build the measurement backbone with attribution, MMP configuration, and dashboards, collaborating with Data, Engineering, Finance, and