Growth-Focused Performance Marketing Lead

ERA REALTY NETWORK PTE LTD; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

ERA REALTY NETWORK PTE LTD seeks a Performance Marketing Manager to lead paid campaigns, drive performance metrics, and optimise conversions. You will analyse insights and improve website content across channels.

You will design and execute campaigns (Google Ads, Meta Ads), perform A/B testing, manage budgets, and coordinate with vendors. Strong analytics and stakeholder communication are essential for success in this role.

Qualifications

• Min. 5 years of experience in performance marketing, business analytics, and website optimisation.
• At least 3 years of hands-on experience in managing Google Ads and Meta Ads accounts.
• Strong understanding of PPC, retargeting, and funnel strategies.
• Proficiency with web analytics tools (Google Analytics) and tag management (GTM).
• Excellent written and verbal communication; ability to manage multiple stakeholders.

Responsibilities

• Design, plan, and monitor paid campaigns with actionable recommendations.
• Conduct keyword research, audience segmentation, and budget planning.
• Set up tracking tools, conversion pixels, GTM, and analytics dashboards.
• Coordinate with vendors and agencies to ensure timely deliverables.
• Maintain SEO-friendly website content aligned with branding.
• Analyze website performance to identify CRO opportunities.
• Collaborate with tech and other stakeholders to deliver on time.

Skills

Performance marketing

Website optimisation

Google Ads

Meta Ads

PPC

A/B testing

Google Analytics

Google Tag Manager

SEO

Stakeholder management

Tools

Google Ads

Meta Ads

Adobe Experience Manager

Google Tag Manager

Job description

ERA REALTY NETWORK PTE LTD seeks a Performance Marketing Manager to lead paid campaigns, drive performance metrics, and optimise conversions. You will analyse insights and improve website content across channels.

You will design and execute campaigns (Google Ads, Meta Ads), perform A/B testing, manage budgets, and coordinate with vendors. Strong analytics and stakeholder communication are essential for success in this role.