Senior Media Strategist & Campaign Leader

Publicis Groupe Holdings B.V; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Publicis Groupe Holdings B.V. in Singapore is seeking a Senior Manager to lead integrated media strategy, planning, campaign delivery and client servicing for a portfolio of key accounts.

You will translate business objectives into actionable media plans, oversee end-to-end campaign execution and drive performance optimisation across channels. The role requires strong leadership, media expertise, and the ability to manage multiple stakeholders while delivering measurable business outcomes

Qualifications

• Strong understanding of digital media planning and buying.
• Experience across paid social, search, programmatic, video, display and integrated media channels.
• Knowledge of audience targeting, attribution, measurement frameworks and performance optimisation.
• Proficiency in media reporting, analytics and data interpretation.
• Strong financial and budget management capabilities.

Responsibilities

• Serve as the primary point of contact for clients across campaign planning, execution and performance discussions.
• Build trusted client relationships through proactive consultation, strategic recommendations and clear communication.
• Lead regular business reviews, campaign status meetings and reporting sessions.
• Translate business goals into measurable media objectives and KPIs.
• Identify opportunities for business growth and additional media initiatives.
• Develop full-funnel media strategies across awareness, consideration, acquisition, conversion and retention objectives.
• Oversee end-to-end campaign implementation across digital and integrated media channels.
• Monitor campaign performance against KPIs and business objectives.
• Lead performance discussions with clients and internal teams, translating data into business implications.

Skills

Digital media planning

Paid social

Programmatic

Analytics

Budget management

Stakeholder management

Communication

Leadership

Project management

Job description

Publicis Groupe Holdings B.V. in Singapore is seeking a Senior Manager to lead integrated media strategy, planning, campaign delivery and client servicing for a portfolio of key accounts.

You will translate business objectives into actionable media plans, oversee end-to-end campaign execution and drive performance optimisation across channels. The role requires strong leadership, media expertise, and the ability to manage multiple stakeholders while delivering measurable business outcomes