Senior Marketing Specialist, Asia

ALTERYX; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading technology firm based in Singapore is seeking a Marketing Specialist for the Asia region. This role involves planning and executing B2B marketing initiatives, coordinating events, and working closely with internal and external teams to drive marketing success. The ideal candidate should have at least five years of experience in technology-related marketing, excellent communication and problem-solving skills, and proficiency in various marketing tools. This position offers an opportunity to contribute significantly to the company's strategic marketing efforts in a dynamic environment.

Qualifications

• Minimum 5 years of work experience in technology-related marketing roles.
• Ability to collaborate closely with various teams and stakeholders.
• Strong written and verbal communication skills essential.

Responsibilities

• Support execution of B2B marketing campaigns in Asia.
• Coordinate events and trade shows efficiently.
• Manage post-activity lead management and report on results.

Skills

Problem solving

Communication skills

Team collaboration

Attention to detail

Curiosity

Education

Degree in marketing or related field

Tools

Marketo

Asana

Microsoft Teams

SFDC

ON24

Excel

PowerPoint

Word

Job description

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

Overview

We are hiring a Marketing Specialist, Asia to join our team. The successful candidate will play an integral role in planning and executing effective B2B marketing activities as part of the regional integrated marketing strategy.

Responsibilities

• Support the execution of marketing campaigns led by the regional marketing manager
• Assist in the coordination of events and trade shows, including detailed event plan, supplier and vendor management, and event execution
• Collaborate with external agencies and internal teams to create campaign briefing, target audience profiling and ensure seamless execution
• Manage post activity lead management and report on marketing campaign results, conduct a post campaign analysis and provide suggestions to ensure optimum results
• Work closely with identified focus partners to develop joint marketing initiatives and co‑marketing campaigns that drive mutual success and deepen partner’s hunger to grow their business with Alteryx
• Foster close collaboration with local sales teams to gain insights into regional market dynamics, identify opportunities, and align marketing efforts accordingly
• Partner closely with the International marketing team as well as Global integrated campaign and content teams to identify new resources that can be used for our nurture programs and localize messaging
• Work closely with SDRs to ensure pipeline progression and creation are managed efficiently and produce desired outcomes

Minimum Qualifications

• Degree in marketing, business, or related field and at least 5 years of work experience, preferably in technology-related marketing roles
• Team player with excellent written and verbal communication skills
• Ability to demonstrate strong problem‑solving skills, self‑initiated, with an attention to detail
• Culturally savvy with a good sense of judgment on the appropriateness of content for the target audience
• Naturally curious, able to think critically, enjoys autonomy and if possible, has a good sense of humor
• A good relationship‑builder, who can manage expectations, but who isn’t afraid to speak‑out or work with Executive leaders of a business
• Exceptional organisation skills, and strong attention to detail, as you will be working on several projects simultaneously
• Has the ability to continuously ‘triage’ tasks to ensure the items are being prioritized
• Good written, verbal, and visual communication skills, with the ability to effectively communicate with all audiences including senior leadership and executive
• Experience using Marketo, Asana, Microsoft Teams, SFDC and ON24 will be seen as a positive
• Medium‑Advanced skill in Excel, PowerPoint, Word
• Has an interest in technology and marketing, particularly in the B2B space

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.