Marketing Leader, Singapore & Malaysia

LIXIL; Singapore; Sur place; SGD 120 000 - 180 000; Plein temps

Résumé du poste

LIXIL Singapore is seeking a seasoned marketing leader to oversee all category marketing management in SG & MY. You will gather local insights, shape the product roadmap with regional teams, and drive a strong generation plan and category communication.

Responsibilities include brand building across D2C and B2B, marcoms, P&L management, and digital transformation to map the consumer journey. You will collaborate with regional teams and local sales to grow revenue while ensuring brand equity.

Qualifications

• Minimum 10 years in a marketing role with at least 5 years of experience managing a small team.
• Bachelor's degree in Business, Marketing, Communications, or equivalent. Local university graduates are preferred.
• Experience in managing premium, luxury brands especially with DTC business models
• Keen business acumen and have a good understanding of P&L

Responsabilités

• Lead brand building and management across D2C and B2B.
• Develop integrated marcom strategies for brand awareness, loyalty, and engagement across digital and traditional channels.
• Own the lifecycle of product categories from portfolio management to go-to-market strategy.
• Collaborate with APAC category team and local sales on campaigns, promotions, pricing, and launches.
• Establish KPIs, track campaign ROI, and optimize marketing strategies based on data.

Connaissances

Local & regional marketing experience

Brand management (premium/luxury)

DTC marketing

P&L understanding

Cross-functional leadership

Communication skills

Project management

Data analytics / GA / CRM / Adobe

Strategic thinking

Formation

Bachelor's degree in Business, Marketing, Communications, or equivalent

Outils

Google Analytics

CRM systems

Adobe Creative Suite

Email marketing platforms

Description du poste

The successful candidate will report to Leader, Marketing SG & MY and be responsible for all scope of category marketing management in both the local markets. This will involve gathering of local insights - identifying, leading and sharing of local market landscape, competitors and opportunities with the regional function to establish a stronger product roadmap for future sustainable growth. A) B) C) Drive and Deliver a strong generation plan, aligned with Regional product team Full category management with PL responsibilities Define the appropriate communication and marketing strategy to drive the growth of each category

Job Responsibilities

Brand Building and Management

• Lead the execution, and optimization of brand building initiatives - leveraging experience in managing premium luxury brands - to strengthen brand equity and market positioning across D2C and B2B channels, in alignment with APAC's key strategic growth pillars.
• Maintain brand consistency across all touchpoints, ensuring alignment with business goals and consumer expectations
• Analyze competitive landscape, industry trends, and consumer insights to continuously refine brand positioning

Marketing Communications (Marcoms)

• Develop integrated marcom strategies to build brand awareness, loyalty, and customer engagement through both digital and traditional channels, aligning with APAC communication strategies
• Collaborate with cross-functional teams and external partners to deliver on high-impact, multi-channel marketing campaigns
• Oversee the lifecycle of product categories, from portfolio management to go-to-market strategy and positioning
• Work closely with APAC category team and local sales teams to align on portfolio management , campaigns & promotions, pricing and high impact and creative market launches
• Evaluate market trends and customer needs to develop product strategies that are relevant to drive growth and profitability

P&L & Budget Management:

• Own and manage the marketing budget, ensuring efficient allocation of resources to achieve revenue and growth targets (efficient distribution of A&P to enhance brand image strategically)
• Monitor and report on marketing budget performance, providing insights and recommendations to optimize spend and ROI
• Ensure financial goals are met while balancing short-term tactical initiatives and long-term brand investments
• Be part of our transformation team, where this position will be equally accountable for the financial performances of local markets, extending beyond your respective functions

Digital Transformation & Consumer Journey:

• Leverage data and digital tools to understand and map the consumer journey across multiple touchpoints, both online and offline
• Drive the implementation of digital marketing strategies to engage customers through content, email, social media, SEO, SEM, and other digital channels
• Use consumer data and insights to optimize customer experiences, personalization, and conversion rates across digital platforms especially with our DTC model in our showroom business.

Performance Measurement & Analytics:

• Establish KPIs and track the effectiveness of marketing campaigns across both digital and traditional channels
• Use analytics to provide regular reporting on campaign performance, ROI, and customer engagement
• Continuously optimize marketing strategies based on data-driven insights

Cross-functional Collaboration:

• Collaborate with sales, product, and customer support teams to align marketing initiatives with overall business objectives
• Manage relationships with agencies, vendors, and other third-party partners to deliver high-quality marketing programs
• Work with senior leadership to ensure marketing strategies are aligned with the company’s growth objectives

Requirements

Experience:

Minimum 10 years in a marketing role with at least 5 years of experience managing a small team.

Education:

Bachelor's degree in Business, Marketing, Communications, or equivalent. Local university graduates are preferred.

Skills:

• Prior local and regional experience, with a keen understanding of consumer behavior in different markets.
• Able to develop marketing strategies to align with business goals and objectives
• Experience in managing premium, luxury brands especially with DTC business models
• Keen business acumen and have a good understanding of P&L
• Excellent communication and interpersonal skills, capable of leading cross-functional teams and interacting with senior management.
• Proficiency in marketing software tools and platforms (e.g., Google Analytics, CRM systems, Adobe Creative Suite, email marketing platforms)
• Strong project management skills, with the ability to prioritize and manage multiple campaigns and initiatives simultaneously
• Ability to think strategically while also executing on the ground-level tactics