Luxury Marketing Campaigns Specialist

J.S.W; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

J.S.W is seeking a Marketing professional in Singapore to identify target audiences and objectives for luxury campaigns. You will perform market research, synthesize insights, and drive performance marketing across digital channels, KOL campaigns, and traditional activations.

You will manage campaigns end-to-end, stay ahead of industry trends, and analyze results to inform future improvements. This role focuses on integrating digital and on-ground activations within the luxury sector.

Responsibilities

• Identify and analyze target audiences, objectives and outcomes of marketing campaigns.
• Perform market and competitor research and analysis, synthesize insights, generate market and competitive analysis reports for management.
• ideate, create, execute, manage performance marketing campaigns.
• Execute and manage digital marketing campaigns.
• Manage digital marketing platforms (google ads, Meta ads, social channels).
• Stay up-to-date on current marketing trends in the luxury industry.
• Execute and manage KOL/influencer campaigns.
• Execute and manage traditional marketing campaigns including pop-ups, partnerships, collaborations, in-store VM displays, sponsorships, paid and earned public relations campaigns
• Set, evaluate, analyze, draw insights from marketing performance and results and draw insights to inform future campaign improvement plans

Job description

J.S.W is seeking a Marketing professional in Singapore to identify target audiences and objectives for luxury campaigns. You will perform market research, synthesize insights, and drive performance marketing across digital channels, KOL campaigns, and traditional activations.

You will manage campaigns end-to-end, stay ahead of industry trends, and analyze results to inform future improvements. This role focuses on integrating digital and on-ground activations within the luxury sector.