Luxury Marketing Associate (Digital & Campaigns)

J.S.W; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

J.S.W in Singapore seeks a dynamic marketing professional to identify audiences, set objectives, and run performance-driven campaigns.

You will conduct market and competitor research, manage digital campaigns across Google/Meta, and coordinate traditional activities like pop-ups and PR. A data-driven mindset is needed to analyze results and inform future improvements in the luxury segment.

Responsibilities

• Identify and analyze target audiences, objectives and outcomes of marketing campaigns.
• Perform market and competitor research and analysis, synthesize insights, generate market and competitive analysis reports for management.
• ideate, create, execute, manage performance marketing campaigns.
• Execute and manage digital marketing campaigns.
• Manage digital marketing platforms (google ads, Meta ads, social channels).
• Stay up-to-date on current marketing trends in the luxury industry.
• Execute and manage KOL/influencer campaigns.
• Execute and manage traditional marketing campaigns including pop-ups, partnerships, collaborations, in-store VM displays, sponsorships, paid and earned public relations campaigns
• Set, evaluate, analyze, draw insights from marketing performance and results and draw insights to inform future campaign improvement plans

Job description

J.S.W in Singapore seeks a dynamic marketing professional to identify audiences, set objectives, and run performance-driven campaigns.

You will conduct market and competitor research, manage digital campaigns across Google/Meta, and coordinate traditional activities like pop-ups and PR. A data-driven mindset is needed to analyze results and inform future improvements in the luxury segment.