Regional Marketing Leader: Growth & Brand Strategy

decathlon singapore pte. ltd.; Singapore; On-site; SGD 150,000 - 210,000; Full time

Job summary

Decathlon Singapore Pte. Ltd. seeks a marketing leader to drive strategic direction, planning and execution of initiatives across markets. You will align local efforts with global strategy, ensure brand resonance, and foster customer engagement and growth.

You will define regional marketing plans, manage budgets, and lead cross-functional teams in delivering impactful campaigns across paid media, PR, influencer activity and in-store experiences.

Qualifications

• Experience leading teams and recruitment to build strong marketing functions.
• Ability to develop regional/local marketing strategies aligned with global goals.
• Skilled in planning campaigns, measuring ROI and optimizing media mix.
• Proven track record in multi-channel growth and data-driven decision making.
• Expertise in maintaining brand consistency and strong corporate communications.

Responsibilities

• Lead strategic direction, planning and execution of market marketing initiatives.
• Define regional strategy, objectives and measurement aligned with global goals.
• Design and manage campaigns across paid media, PR, influencer & in-store activation.
• Oversee growth strategies, multi-channel initiatives, and media investment.
• Cultivate brand recognition through partnerships, localization and content

Skills

Managerial leadership

Strategy & analytics

Campaign execution

Growth & media

Brand & communication

Job description

Decathlon Singapore Pte. Ltd. seeks a marketing leader to drive strategic direction, planning and execution of initiatives across markets. You will align local efforts with global strategy, ensure brand resonance, and foster customer engagement and growth.

You will define regional marketing plans, manage budgets, and lead cross-functional teams in delivering impactful campaigns across paid media, PR, influencer activity and in-store experiences.