Senior Marketing Executive (Product, Semiconductor)

TALENT TRADER GROUP PTE. LTD.; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

Talent Trader Group Pte. Ltd. in Singapore seeks a Marketing & Product Lead to collaborate with regional sales teams to drive growth, analyse markets and shape the product roadmap.

You will lead product launches, price strategies and GTM plans, develop marketing communications for end users, and ensure ROI-driven marketing support across channels.

Qualifications

• Degree in Marketing or related field.
• Experience in IT and Consumer Electronics industry.
• Excellent communication, negotiation and presentation skills.

Responsibilities

• Collaborate with regional sales companies to achieve sales objectives and targets.
• Monitor market trends, competitors and market share to develop strategies.
• Conduct market analysis and convert insights into strategic opportunities.
• Analyze customer needs and purchasing behaviour to identify products for market segments.
• Lead planning and execution of new product launches, including positioning and pricing.
• Plan and execute marketing support initiatives with measurable ROI.
• Oversee the entire product lifecycle from introduction to end-of-life.
• Develop pricing strategies in response to market conditions and demand.
• Design and implement GTM strategies enabling regional sales to meet goals.

Skills

Communication skills

Negotiation skills

Presentation skills

Education

Degree in Marketing or related field

Job description

Job Description:

• Collaborate closely with regional sales companies to achieve sales objectives and other established business targets.
• Monitor market trends, competitor activities, and market share performance to develop effective business and marketing strategies.
• Conduct market analysis and convert consumer insights and technological developments into strategic business opportunities.
• Analyse customer needs and purchasing behaviour to identify suitable products and services for different market segments, while contributing to the overall product roadmap.
• Lead the planning and execution of new product launches, including product positioning, pricing strategy, stakeholder coordination, product training, and the implementation of effective marketing communications for end users.
• Plan and execute marketing support initiatives that deliver measurable returns on investment.
• Oversee the entire product lifecycle, from product introduction through to end-of-life management.
• Develop and refine pricing strategies in response to market conditions, customer demand, and internal business objectives.
• Design and implement Go-to-Market (GTM) strategies that enable regional sales companies to achieve their commercial and business goals.

Requirements:

• Degree in Marketing or any related field
• Experience in IT and Consumer Electronics industry.
• Excellent communication, negotiation and presentation skills