Product Marketing Executive

TALENT TRADER GROUP PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

TALENT TRADER GROUP PTE. LTD. seeks a Marketing/Product professional to drive regional GTM and product lifecycle across Singapore markets. You will lead pricing, market analysis, and cross-functional coordination to meet regional sales targets.

The role requires strong communication, negotiation, and presentation skills, plus experience in IT and consumer electronics. You will collaborate with sales units to shape product strategy, launches, and end-user messaging.

Qualifications

• Degree in Marketing or related field required.
• Experience in IT and Consumer Electronics industry preferred.
• Excellent communication, negotiation and presentation skills.

Responsibilities

• Collaborate with regional sales teams to meet sales targets and business objectives.
• Monitor market trends, competitor activity and market share to shape strategies.
• Conduct market analysis and translate insights into strategic opportunities.
• Assess customer needs and buying behavior to define products for different segments.
• Lead planning and execution of new product launches, including positioning and pricing.
• Develop marketing support initiatives with measurable ROI.
• Oversee product lifecycle from introduction to end-of-life management.
• Refine pricing strategies in response to market conditions and demand.

Skills

Market analysis

GTM strategy

Pricing strategy

Product lifecycle

Education

Degree in Marketing or related field

Job description

Job Description

• Collaborate closely with regional sales companies to achieve sales objectives and other established business targets.
• Monitor market trends, competitor activities, and market share performance to develop effective business and marketing strategies.
• Conduct market analysis and convert consumer insights and technological developments into strategic business opportunities.
• Analyse customer needs and purchasing behaviour to identify suitable products and services for different market segments, while contributing to the overall product roadmap.
• Lead the planning and execution of new product launches, including product positioning, pricing strategy, stakeholder coordination, product training, and the implementation of effective marketing communications for end users.
• Plan and execute marketing support initiatives that deliver measurable returns on investment.
• Oversee the entire product lifecycle, from product introduction through to end-of-life management.
• Develop and refine pricing strategies in response to market conditions, customer demand, and internal business objectives.
• Design and implement Go-to-Market (GTM) strategies that enable regional sales companies to achieve their commercial and business goals.

Requirements

• Degree in Marketing or any related field
• Experience in IT and Consumer Electronics industry.
• Excellent communication, negotiation and presentation skills