Marketing Executive (Product)

Talent Trader Group; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Talent Trader Group is seeking a Product Marketing Manager to collaborate with regional sales teams, analyze market trends, and translate consumer insights into strategic opportunities.

You will lead GTM planning, pricing strategy, product launches, and cross-functional coordination to drive market success in IT and Consumer Electronics sectors.

Qualifications

• Degree in Marketing or any related field.
• Experience in IT and Consumer Electronics industry.
• Excellent communication, negotiation and presentation skills.

Responsibilities

• Collaborate closely with regional sales companies to achieve sales objectives and other established business targets.
• Monitor market trends, competitor activities, and market share performance to develop effective business and marketing strategies.
• Conduct market analysis and convert consumer insights and technological developments into strategic business opportunities.
• Analyse customer needs and purchasing behaviour to identify suitable products and services for different market segments, while contributing to the overall product roadmap.
• Lead the planning and execution of new product launches, including product positioning, pricing strategy, stakeholder coordination, product training, and the implementation of effective marketing communications for end users.
• Plan and execute marketing support initiatives that deliver measurable returns on investment.
• Oversee the entire product lifecycle, from product introduction through to end-of-life management.
• Develop and refine pricing strategies in response to market conditions, customer demand, and internal business objectives.
• Design and implement Go-to-Market (GTM) strategies that enable regional sales companies to achieve their commercial and business goals.

Skills

Communication

Negotiation

Presentation

Education

Marketing degree or related field

Job description

Job Description

• Collaborate closely with regional sales companies to achieve sales objectives and other established business targets.
• Monitor market trends, competitor activities, and market share performance to develop effective business and marketing strategies.
• Conduct market analysis and convert consumer insights and technological developments into strategic business opportunities.
• Analyse customer needs and purchasing behaviour to identify suitable products and services for different market segments, while contributing to the overall product roadmap.
• Lead the planning and execution of new product launches, including product positioning, pricing strategy, stakeholder coordination, product training, and the implementation of effective marketing communications for end users.
• Plan and execute marketing support initiatives that deliver measurable returns on investment.
• Oversee the entire product lifecycle, from product introduction through to end-of-life management.
• Develop and refine pricing strategies in response to market conditions, customer demand, and internal business objectives.
• Design and implement Go-to-Market (GTM) strategies that enable regional sales companies to achieve their commercial and business goals.

Requirements

• Degree in Marketing or any related field
• Experience in IT and Consumer Electronics industry.
• Excellent communication, negotiation and presentation skills

EA License No.: 13C6305

Registration No.: R23117856 CHOE KIN MUN