Marketing Executive

Cantal Electric Pte Ltd; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

Cantal Electric Pte Ltd is seeking a Marketing Executive to drive marketing initiatives for our electrical engineering products and services. You will help strengthen brand presence and support overall company goals with proactive, data-driven campaigns.

Responsibilities include coordinating digital marketing, content creation, events, and internal communications while collaborating with sales, engineering, and projects teams to translate technical info into market-facing content.

Qualifications

• B2B marketing experience preferred (1+ year) in a related industry.
• Diploma or degree in marketing, business or electrical engineering.
• Proficiency with digital marketing tools and platforms is required.

Responsibilities

• Develop and execute marketing initiatives to promote products and services.
• Maintain and strengthen brand identity across communication channels.
• Support internal communications and employer branding initiatives.
• Optimize digital marketing efforts including LinkedIn, EDMs, SEO, and website content.
• Manage marketing collaterals and online channels (brochures, newsletters, website content, emails).
• Plan and implement exhibitions, seminars, customer events, and partnerships.
• Coordinate with vendors, partners, and industry associations for events.

Skills

Communication skills

Organizational skills

Teamwork / independence

Business acumen

Problem-solving

Education

Diploma/Degree in Marketing, Business or Electrical Eng.

Tools

LinkedIn

Canva

EDM

Adobe Photoshop

Illustrator

WordPress

Job description

Job Summary

We are looking for a motivated and driven Marketing Executive to join our team in the electrical engineering industry. This role will be responsible to develop and execute marketing initiatives to promote our products and services, strengthen our brand presence, and contribute to the overall organization goals.

Responsibilities

• Conceptualize, develop, and implement marketing activities that align with the company’s business objectives.
• Maintain and strengthen corporate brand identity across all communication channels.
• Support internal communications and employer branding initiatives.
• Optimize digital marketing efforts including LinkedIn, EDMs, SEO, and website content.
• Manage marketing collaterals and online channels such as brochures, catalogues, newsletters, website content, and email campaigns.
• Plan, organize, and execute exhibitions, technical seminars, customer engagement events, and strategic partnerships.
• Coordinate with external vendors, partners, and industry associations for event execution.
• Work closely with management to support strategic initiatives and corporate presentations.
• Coordinate with engineering and technical teams to translate technical information into market-facing content.
• Coordinate closely with internal departments such as sales, engineering, projects and others to ensure effective execution of marketing initiatives.
• Support tender-related marketing materials and specification positioning strategies.
• Prepare marketing reports for management review.
• Conduct market research to stay updated on industry trends, regulatory developments, customer preferences etc.
• Support resolution of customer complaints by recommend corrective actions and verify outcomes when necessary.
• Recommend and implement continuous improvements to enhance overall marketing performance.
• Take proactive measures to identify and prevent potential marketing issues.
• Any other relevant tasks as assigned by superior.

Requirements

• Min. Diploma or Degree in Marketing, Business, or Electrical Engineering.
• Minimum 1 year of B2B marketing experience, preferably in a related industry.
• Proficiency in digital marketing tools and platforms such as LinkedIn, Canva, EDM, Adobe Photoshop, Illustrator, and WordPress.
• Strong written and verbal communication skills.
• Excellent organizational and time management skills.
• Ability to work independently or collaboratively within a team.
• Business acumen to understand customer needs and identify market opportunities.
• Positive, resourceful, and proactive to problem-solving and decision-making.