Senior Manager of Sales Development

Analytic Partners; Singapore; Hybrid; SGD 120,000 - 160,000; Full time

Job summary

Analytic Partners, a global leader in commercial measurement and optimization, seeks a Senior Manager of Sales Development in Singapore. You will open doors with enterprise marketing leaders, build relationships, and qualify new-business opportunities for senior colleagues to advance and close.

The role is hybrid, reporting to the Asia Managing Director. You will work with local leaders, marketing, and solutions experts, blending in-person events with inbound and outbound outreach to create

Qualifications

• .5-8 years of proven success generating and qualifying enterprise opportunities for marketing data, analytics, or software solutions.
• Experience engaging enterprise marketing decision-makers in initial needs discovery.
• Understanding of consultative enterprise sales with multiple buyer stakeholders and long cycles.
• Ability to discuss how data and analytics can improve marketing returns and business performance.
• Confidence building professional relationships through events, networking, phone conversations, and outreach.
• Proactive research of prospects and collaboration with marketing and senior business development colleagues.

Responsibilities

• Build a pipeline of qualified new-business opportunities through targeted research, cold calling, email outreach, and networking.
• Follow up on marketing-generated leads, establish initial relationships, and assess their relevance to our solutions.
• Represent Analytic Partners at events and turn connections into ongoing conversations.
• Research target companies, their marketing priorities, and issues shaping their industries.
• Engage CMOs and other decision-makers in discovery conversations about goals and needs.
• Nurture relationships through long enterprise sales cycles and coordinate with marketing and colleagues.
• Hand opportunities to senior colleagues with context on stakeholders and next steps.
• Use thought-leadership content to illustrate our approach to marketing and decision-making.
• Maintain Salesforce records of contacts and pipeline progress.
• Develop and progress opportunities to support team revenue targets.

Skills

Enterprise sales

Sales development

Lead qualification

Salesforce

Prospecting

Relationship building

Executive communication

Tools

Salesforce

Job description

Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world’s largest brands for 26 years.

Our holistic approach to decisioning is powered by our industry-leading platform and team of experts, who help leaders make better decisions, faster – unlocking business growth and creating powerful customer connections.

With clients in 50+ countries and global offices across New York City, Miami, Dallas, Dublin, London, Paris, Singapore, Shanghai, Munich, Poznan, Sydney, Melbourne, Charlottesville and Denver, we’re growing fast. And we’re looking for top talent to join us in shaping the future of analytics.

To learn more about what we do, visit analyticpartners.com – and see why we’re recognized as a Leader in the industry by independent research firms Forrester and Gartner.

Team & Position Overview

We're hiring a Senior Manager of Sales Development: based in our Singapore office. You'll open doors with enterprise marketing leaders, build relationships, and develop qualified new-business opportunities for senior business development colleagues to take forward and close.

The position is hybrid and reports to the Asia Managing Director. This is an individual-contributor role focused on early-stage business development, not managing a sales team or having final negotiations. You'll work closely with local leaders, marketing, and solutions experts, combining in-person events and networking with inbound lead qualification and proactive outbound prospecting.

Our prospects include CMOs, heads of marketing, and other in-house marketing leaders at companies with substantial media and marketing investment. Our enterprise agreements combine consulting services with enterprise SaaS, and sales cycles typically run from 6 months to as long as 18 months for large enterprises. You'll build credibility, understand initial needs, and sustain relationships through that process.

What you’ll be doing:

• Build a pipeline of qualified new-business opportunities through targeted research, cold calling, email outreach, and your own networking.
• Follow up on marketing-generated leads, establish initial relationships, and assess their relevance to our solutions.
• Work with local leaders and marketing to attend relevant industry events, represent Analytic Partners, and turn new connections into ongoing conversations.
• Research target companies, their marketing priorities, and the issues shaping their industries to make outreach relevant.
• Engage CMOs, heads of marketing, and other decision-makers in initial discovery conversations about business goals, measurement challenges, and potential needs.
• Nurture relationships over long enterprise sales cycles, coordinating follow-up with marketing and senior business development colleagues.
• Hand qualified opportunities to senior business development colleagues with clear context on stakeholders, initial needs, and agreed next steps; support continuity as they take ownership of the opportunity and closing process.
• Use thought-leadership content and solutions expertise to help prospects understand our approach to marketing and commercial decision‑making.
• Maintain accurate Salesforce records of contacts, activity, qualification findings, and pipeline progress.
• Develop and progress qualified opportunities to support team revenue targets, prioritizing relevance and quality as well as activity.

What we look for in you:

• At least 5-8 years of demonstrated success generating and qualifying enterprise opportunities for marketing data, analytics, or software solutions.
• Experience engaging enterprise marketing decision-makers in initial needs discovery.
• An understanding of consultative enterprise sales, multiple buyer stakeholders, and the persistence required for long sales cycles.
• The ability to discuss how data and analytics can improve marketing returns and business performance, and recognise when to bring in a solutions expert.
• Confidence building professional relationships through local industry events, networking, phone conversations, and written outreach.
• A proactive approach to researching prospects and creating opportunities, alongside effective collaboration with marketing and senior business development colleagues.
• Experience using Salesforce to maintain accurate contact and pipeline records and report on progress.
• Clear communication, active listening, and the ability to build rapport and trust with senior stakeholders.
• The ability to manage multiple prospect relationships and follow‑through independently without losing detail or momentum.

Our differentiator is:

Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.

• People: We value our people, customers, and partners
• Passion: We love what we do
• Growth: Unlimited growth means unlimited potential

AP is a customer‑focused, team‑oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers.

As a woman founded and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion. In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people. You can read more about our commitment to DEI Here

Additionally, Analytic Partners participates in the E‑Verify program in certain locations, as required by law.

#LI-Hybrid