Senior Marketing & Business Development Executive

att systems (s'pore) pte ltd; Singapore; Sur place; SGD 60 000 - 90 000; Plein temps

Résumé du poste

att systems (s'pore) pte ltd is seeking a Senior Executive, Marketing & Business Development to drive market development and commercial growth across Singapore and regional markets. You will support go-to-market strategies, product launches, partnerships and ecosystem development to strengthen market presence.

The role requires 5+ years in marketing, business development or technology solutions, strong commercial awareness, CRM proficiency and the ability to work across regional teams.

Qualifications

• Bachelor's degree in Business, Marketing or Communications.
• Minimum 5 years in marketing, business development or technology solutions.
• Strong problem-solving skills with ability to identify creative solutions.

Responsabilités

• Develop and execute go-to-market plans for new products, solutions and markets.
• Build and grow an ecosystem of customers, technology partners and channel partners.
• Identify new business opportunities and regional growth opportunities.
• Drive product positioning, value propositions and marketing strategies.
• Lead digital marketing, social media, and corporate branding.
• Develop strategic marketing content including brochures and presentations.
• Analyze performance, pipeline trends and market intelligence.
• Drive CRM usage for pipeline visibility and engagement.
• Support key customer engagements and strategic accounts.
• Develop regional partnerships and collaborate with overseas offices.
• Plan product launches, exhibitions, and market events.
• Leverage AI tools for market research and content development.
• Translate business strategy into market opportunities.

Connaissances

Marketing strategy

Business development

CRM proficiency

Digital marketing

Stakeholder management

Communication skills

Presentation

Problem solving

Strategic partnerships

Go-to-market

Formation

Bachelor's degree in Business Marketing or Communications

Outils

CRM platforms

AI tools

Digital marketing tools

Description du poste

Role overview:
The Senior Executive, Marketing & Business Development drives market development, product positioning and commercial growth across Singapore and regional markets. The role supports go-to-market strategies, product launches, strategic partnerships and ecosystem development to create new business opportunities and strengthen the company’s market presence.

Key responsibilities:

• Develop and execute go-to-market plans for new products, solutions and target markets.
• Build and grow an ecosystem of customers, technology partners, channel partners and strategic partners.
• Identify new business opportunities, market segments and regional growth opportunities.
• Drive product positioning, value propositions and marketing strategies.
• Lead digital marketing, social media strategy, campaigns and corporate branding to strengthen market visibility.
• Develop strategic marketing content, including product brochures, solution materials, presentations and thought-leadership content.
• Analyse business performance, pipeline trends, market intelligence and customer insights to support management decisions.
• Drive effective use of CRM tools for business pipeline visibility, customer engagement and business opportunity management.
• Support key customer engagements, strategic accounts and business development initiatives.
• Develop regionalpartnerships and collaborate with overseas offices on market expansion.
• Plan and driveproduct launches, exhibitions, industry events and market engagementactivities.
• Leverage AI tools and automation for market research, content development, lead generation, customer engagement and marketing insights.
• Work closely with various stakeholders to translate business strategy into market opportunities.

Requirements:

• Degree in Business, Marketing, Communications or related discipline.
• Minimum 5 years of relevant experience in marketing, business development or technology solutions.
• Highly resourceful and results-oriented, with strong problem-solving skills and the ability to identify solutions.
• Highly resourceful and results-oriented, with strong problem-solving skills and the ability to identify creative solutions to meet business objectives.
• Strong commercial awareness, preferably in B2B or technology markets.
• Proficient in CRM platforms, business pipeline and opportunity management.
• Proficient in AIand digital tools for market intelligence, content development and productivity.
• Good understanding of digital marketing, social media, branding and go-to-market strategies.
• Strong communication, presentation, analytical and stakeholder management skills.
• Self-driven, commercially minded and able to work across different teams and regional markets.
• Able to travel occasionally based on business requirements.