Senior Leader, Digital Channels & Operations

OCBC Group; Singapore; On-site; SGD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive base salary

Holistic flexible benefits

Community initiatives

Professional development opportunities

Job summary

OCBC Group is seeking a VP, Digital Channels & Operations to lead digital performance management, optimise owned digital properties and drive governance across platforms. You will partner with internal stakeholders and external agencies to ensure scalable, compliant digital experiences for OCBC’s audiences.

The role requires extensive experience in digital marketing, analytics, and platform governance within a regulated financial services environment, with a focus on delivering measurable

Qualifications

• Degree or Diploma holder with at least 8 years' experience in digital marketing, digital strategy, marketing operations, communications or related disciplines.
• Strong experience in digital marketing performance, paid media, analytics, website operations and digital-platform governance.
• Experience managing agencies, vendors, technology partners and cross-functional stakeholder relationships.
• Strong analytical, problem-solving and decision-making capabilities, with the ability to balance strategic planning and operational execution.
• Familiarity with governance, risk-management and operational processes within complex or regulated environments.
• Exposure to search marketing, SEO, emerging digital technologies, AI-enabled capabilities, content operations or social media management.

Responsibilities

• Lead digital performance management, including paid media, analytics, measurement, optimisation and performance reporting.
• Own governance and operational management of OCBC's websites and digital properties, including publishing standards, accessibility, discoverability, risk management and incident readiness.
• Lead governance, evaluation and optimisation of digital and social platforms, including emerging channels, platform standards and operational best practices.
• Partner stakeholders to improve digital effectiveness, strengthen governance frameworks and support organisational objectives.
• Manage agency, vendor and technology relationships to drive operational excellence, deliver business outcomes and evaluate emerging capabilities.
• Support financial planning, budget management and continuous improvement initiatives within the team.

Skills

Digital marketing

Analytics

Stakeholder management

Paid media

SEO

AI-enabled capabilities

Education

Bachelor’s degree or Diploma

Job description

OCBC Group is seeking a VP, Digital Channels & Operations to lead digital performance management, optimise owned digital properties and drive governance across platforms. You will partner with internal stakeholders and external agencies to ensure scalable, compliant digital experiences for OCBC’s audiences.

The role requires extensive experience in digital marketing, analytics, and platform governance within a regulated financial services environment, with a focus on delivering measurable