VP, Digital Channels & Operations

OCBC; Singapore; On-site; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Flexible benefits

Professional development

Job summary

OCBC, Singapore’s longest established bank, is seeking a senior leader in digital marketing to shape and drive performance across paid media, analytics, and governance. You will manage OCBC’s websites and digital properties, lead platform governance, and collaborate with stakeholders, agencies and technology partners to deliver measurable business outcomes.

You will oversee budgeting, vendor relationships, and continuous improvement within a dynamic, future‑ready marketing team, contributing to

Qualifications

• Degree or Diploma holder with 8+ years in digital marketing or related fields.
• Strong experience in digital marketing performance, paid media, analytics, website operations and governance.
• Experience managing agencies, vendors, technology partners and cross-functional stakeholder relationships.

Responsibilities

• Lead digital performance management across paid media, analytics, measurement and reporting.
• Own governance and operational management of OCBC’s websites and digital properties.
• Lead governance and optimisation of digital and social platforms, including emerging channels.
• Partner stakeholders to improve digital effectiveness and governance frameworks.
• Manage agency, vendor and technology relationships to drive outcomes.
• Support budgeting and continuous improvement within the team.

Skills

Digital marketing

Analytics

Stakeholder management

Budget management

Education

Degree or Diploma in Marketing/Communications

Tools

Google Analytics

SEO tools

Content Management Systems

Job description

Who We Are

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Who We Are

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future‑ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future‑ready career.

Your Opportunity Starts Here.

Why Join

The Social & Content team drives OCBC's content, social media and digital publishing initiatives, helping the organisation engage audiences through effective, compliant and impactful digital experiences.

You will play a key role in shaping how OCBC manages digital marketing performance, digital platforms and owned digital properties. You will work across stakeholders, agencies and technology partners to strengthen governance, improve operational effectiveness and support innovation across the digital ecosystem.

How You Succeed

You balance strategic oversight with operational execution to ensure digital platforms, websites and marketing initiatives remain effective, scalable and compliant. You build strong stakeholder partnerships, make informed decisions using data and insights, and drive continuous improvement across governance, performance and operational processes.

What You Do

• Lead digital performance management, including paid media, analytics, measurement, optimisation and performance reporting.
• Own governance and operational management of OCBC's websites and digital properties, including publishing standards, accessibility, discoverability, risk management and incident readiness.
• Lead governance, evaluation and optimisation of digital and social platforms, including emerging channels, platform standards and operational best practices.
• Partner stakeholders to improve digital effectiveness, strengthen governance frameworks and support organisational objectives.
• Manage agency, vendor and technology relationships to drive operational excellence, deliver business outcomes and evaluate emerging capabilities.
• Support financial planning, budget management and continuous improvement initiatives within the team.

Who You Work With

Group Brand & Communications

• Internal communications, marketing and business stakeholders.
• Technology, risk, compliance, governance and support functions.
• External agencies, platform partners, publishers and technology vendors.

Who You Are

• Degree or Diploma holder with at least 8 years' experience in digital marketing, digital strategy, marketing operations, communications or related disciplines.
• Strong experience in digital marketing performance, paid media, analytics, website operations and digital-platform governance.
• Experience managing agencies, vendors, technology partners and cross-functional stakeholder relationships.
• Strong analytical, problem-solving and decision-making capabilities, with the ability to balance strategic planning and operational execution.
• Familiarity with governance, risk-management and operational processes within complex or regulated environments.
• Exposure to search marketing, SEO, emerging digital technologies, AI-enabled capabilities, content operations or social media management.

What We Offer

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.