Senior F&B Marketing Lead: Multichannel Campaigns & Insights

XIABUXIABU CATERING MANAGEMENT (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading catering management firm in Singapore is looking for a Marketing Specialist to develop and execute marketing strategies. Ideal candidates should have 5 to 8 years of relevant experience in the F&B sector, strong communication skills, and the ability to handle multiple marketing campaigns. This role involves developing creative briefs, executing multichannel campaigns, and conducting market analysis to align with business objectives.

Qualifications

• 5 to 8 years of relevant working experience, preferably in the F&B industry.
• Keen insights and organizational management skills.
• Familiarity with international and China F&B branding and its marketing strategies.

Responsibilities

• Develop creative briefs and guide creative direction.
• Conceptualize and execute multichannel campaigns.
• Design and oversee digital marketing plans.
• Conduct market intelligence and consumer insights projects.

Skills

Strong planning and execution of marketing programs

In-depth knowledge of Singapore F&B market

Strong written and oral communication skills

Ability to work with cross-cultural teams

Education

Diploma and above in Marketing, Business Administration or equivalent

Job description

A leading catering management firm in Singapore is looking for a Marketing Specialist to develop and execute marketing strategies. Ideal candidates should have 5 to 8 years of relevant experience in the F&B sector, strong communication skills, and the ability to handle multiple marketing campaigns. This role involves developing creative briefs, executing multichannel campaigns, and conducting market analysis to align with business objectives.