Senior Digital & Omnichannel Experience Lead

DBS Bank Ltd; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

DBS Bank Ltd is seeking a Digital & O2O Experience team member to orchestrate journeys and optimise platform experiences for its digiWealth franchise in Singapore. The role targets acquisitions and retention across I&I, with a focus on omnichannel strategies and data-driven growth to deepen customer relationships.

Ideal candidates bring 3-6 years in digital product management or related fields, strong analytics, and excellent stakeholder management.

Qualifications

• 3-6 years’ experience in digital product management, customer experience, growth marketing, or related fields.
• Strong skills in digital journey design and product optimisation, with exposure to design thinking and user-centric development.
• Ability to analyse customer behaviour and platform data to translate insights into actions that drive acquisition, retention, and engagement; comfortable with dashboards and analytics tools.
• Experience supporting omnichannel or lead management journeys, including integrating digital experiences with offline advisory teams.

Responsibilities

• Obsession with the next leap in the digital retail wealth experience: track and analyse developments to uncover new ways to build effective digital retail wealth journeys and close drop-off gaps.
• Drive I&I customer acquisitions & retention: combine journey build with data-driven growth marketing to acquire, retain and deepen relationships.
• Optimising O2O strategy: leverage the bank’s phygital advantage to drive quality offline leads from the digital franchise.
• Performance monitoring and optimisation: track KPIs, analyze usage data, and iterate on features to improve satisfaction and results.
• Cross-functional collaboration with product specialists, stakeholders: partner with I&I product teams and Wealth/Platform/Tech to ensure journeys are fit-for-purpose.

Skills

Digital product management

Journey design

Stakeholder management

Project management

Growth marketing

Data-driven decision making

Tools

Analytics tools

Dashboards

Job description

DBS Bank Ltd is seeking a Digital & O2O Experience team member to orchestrate journeys and optimise platform experiences for its digiWealth franchise in Singapore. The role targets acquisitions and retention across I&I, with a focus on omnichannel strategies and data-driven growth to deepen customer relationships.

Ideal candidates bring 3-6 years in digital product management or related fields, strong analytics, and excellent stakeholder management.