Senior B2B CRM Lead - APAC Growth & Activation

Wise; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

Wise is hiring a senior regional CRM owner to grow Wise Business across APAC. You will lead acquisition, onboarding, and activation efforts, partnering with Sales and regional Marketing to build a repeatable lead pipeline and lifecycle programme.

The role requires setting direction independently, strong stakeholder management, and hands-on CRM delivery across email, push, and in-app channels. APAC experience is a plus, with a customer-first data-driven approach.

Qualifications

• 5+ years CRM or lifecycle marketing experience with measurable commercial outcomes and ownership.
• Experience leading and growing a high growth CRM team.
• Strong track record of cross-channel lifecycle communications (email, push, in-app).
• End-to-end planning, development and execution of large-scale lifecycle campaigns.
• Customer-first mindset with deep understanding of segmentation.
• Excellent verbal and written communication; customer-first mindset.
• Comfortable with multiple departments and senior stakeholders; ability to push forward on vision.
• Self-starter with autonomy and ownership of projects.

Responsibilities

• Own a prioritised regional B2B CRM roadmap, balancing acquisition, onboarding and activation with long-term customer value.
• Partner with Sales on target audiences, qualification, lead handover and feedback on lead quality.
• Connect ATL and Brand campaigns to relevant lead capture, nurture and conversion journeys.
• Build acquisition and switching journeys, adapting propositions, proof points, tone, and channel choices for local business audiences.
• Deliver email, push and in-app campaigns end-to-end, including segmentation, personalisation, testing and QA.
• Work with Analytics to assess qualified pipeline, conversion, activation and incremental commercial impact, with clear definitions and outcome windows.
• Own campaign prioritisation, stakeholder communication, calendar coordination, deliverability and adherence to customer-contact standards.

Skills

CRM ownership

Lifecycle marketing

B2B marketing

Cross-channel

Analytics mindset

SQL

Liquid

Tools

SQL

Liquid

Job description

Wise is hiring a senior regional CRM owner to grow Wise Business across APAC. You will lead acquisition, onboarding, and activation efforts, partnering with Sales and regional Marketing to build a repeatable lead pipeline and lifecycle programme.

The role requires setting direction independently, strong stakeholder management, and hands-on CRM delivery across email, push, and in-app channels. APAC experience is a plus, with a customer-first data-driven approach.