Senior Associate, CRM Campaign Operations (SEA Pod), Singapore

Klook; Singapore; Presencial; SGD 60.000 - 90.000; Jornada completa

Descripción de la vacante

Klook is seeking a Senior Associate for CRM Campaign Operations to own end-to-end campaign builds across at least two SEA markets. You will deploy promotional blasts, manage audience targeting, and track performance with a close collaboration across SEA, central Product/Tech, and local market teams.

The role emphasizes rigorous QA, template adaptation, and data-driven optimization with a strong focus on cross-channel execution and stakeholder coordination.

Formación

• 2–4 years of CRM/Digital Marketing/Campaign Operations experience.
• Hands-on experience with Marketing Automation platforms (Iterable, Braze, SFMC, Adobe Campaign, MoEngage or Segment).
• Analytical mindset with interest in data, customer behavior and funnels.
• Familiarity with URL parameters (UTMs), audience segmentation, and basic HTML/CSS for emails.

Responsabilidades

• End-to-End Build & Deployment: Own campaign builds across at least 2 SEA markets, executing daily sends via Email, App Push and local messaging channels.
• Configure and manage CRM templates, audience logic, deep links, and tracking parameters across marketing automation platforms.
• QA governance to ensure 100% link accuracy, correct currency callouts, and proper UX across devices.

Conocimientos

Campaign operations

Marketing automation

SQL basics

Analytics mindset

HTML/CSS for email

English fluency

Herramientas

Iterable

Braze

Salesforce Marketing Cloud

Adobe Campaign

MoEngage

Segment

Descripción del empleo

About The Role

We are seeking a detail-oriented, data-driven

Senior Associate - CRM Campaign Operations

We are seeking a detail-oriented, data-driven to join our SEA Pod. In this role, you will take direct operational ownership of at least 2 SEA markets, managing end-to-end campaign builds, audience targeting, creative deployment, and performance tracking. You will work closely with the SEA Pod Lead, central Product/Tech teams, and local market teams to execute high-impact promotional blasts and localised partner campaigns.

What You'll Do

Market Ownership & Campaign Execution

• End-to-End Build & Deployment: Own 100% of ground-level campaign builds across at least 2 dedicated SEA markets, executing daily send rhythms across Email, App Push, and localised messaging channels (i.e. WhatsApp / LINE channels depending on assigned markets).
• Platform Configuration: Serve as the subject matter expert on Klook's CRM stack - configuring audience logic, template parameters, deep links, and user tracking parameters inside our Marketing Automation platforms.
• Rigorous QA & Governance: Enforce pre-send safety checklists across all campaigns to ensure 100% link accuracy, proper audience exclusions, correct currency callouts, and flawless UX rendering across devices.

Ingestion & Workflow Optimisation

• Request Intake Management: Process incoming campaign briefs from local Business and Campaign teams using standardised intake sheets, enforcing agreed-upon SLA lead times and brief completeness.
• Template & Asset Adaptation: Utilise modular HTML/CSS design templates and centralised asset repositories to build responsive, high-converting layouts with minimal design turn-around time.

Testing, Performance & Analytics

• A/B Testing & Optimisation: Conduct regular A/B experiments on copies, value hooks (e.g., % off vs. fixed value vs. B1G1), layout visuals, and send timing to continuously elevate channel benchmarks.
• Hygiene & Exclusion Control: Apply global fatigue rules, user frequency caps, and dynamic journey suppressions to protect database health and reduce unsubscribe/uninstall rates.
• Performance Tracking: Monitor daily/weekly input metrics (Push Open Rates, Email Open Rates, CTOR, and Revenue per 1k messages) and maintain tracking logs for post-campaign analysis.

What You'll Need

• Experience: Minimum 2-4 years of relevant experience in CRM, Digital Marketing, or E-Commerce Campaign Operations.
• Tool Proficiency: Hands-on experience with Marketing Automation platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud, Adobe Campaign, MoEngage or Segment).
• Analytical Mindset: Curious about data, customer behavior, and conversion funnels. Basic knowledge of Google Analytics, SQL, or dashboarding tools (Tableau/Looker) is a strong plus.
• Technical Fundamentals: Familiarity with URL parameter building (UTMs), audience segmentation logic, and basic HTML/CSS for email template adjustments.
• Execution & Detail Focus: Exceptional attention to detail with zero tolerance for broken links, incorrect audience targeting, or formatting errors in live sends.
• Soft Skills: Highly organised team player with strong communication skills to manage multiple timelines across different SEA market stakeholders.
• Language Skills: Fluency in written and spoken English. Proficiency in additional local SEA languages (e.g., Mandarin, Bahasa Indonesia, Thai, or Vietnamese) are a plus.