Senior CRM Campaign Ops Lead - SEA Markets

Klook; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Klook is seeking a Senior Associate for CRM Campaign Operations to own end-to-end campaign builds across at least two SEA markets. You will deploy promotional blasts, manage audience targeting, and track performance with a close collaboration across SEA, central Product/Tech, and local market teams.

The role emphasizes rigorous QA, template adaptation, and data-driven optimization with a strong focus on cross-channel execution and stakeholder coordination.

Qualifications

• 2–4 years of CRM/Digital Marketing/Campaign Operations experience.
• Hands-on experience with Marketing Automation platforms (Iterable, Braze, SFMC, Adobe Campaign, MoEngage or Segment).
• Analytical mindset with interest in data, customer behavior and funnels.
• Familiarity with URL parameters (UTMs), audience segmentation, and basic HTML/CSS for emails.

Responsibilities

• End-to-End Build & Deployment: Own campaign builds across at least 2 SEA markets, executing daily sends via Email, App Push and local messaging channels.
• Configure and manage CRM templates, audience logic, deep links, and tracking parameters across marketing automation platforms.
• QA governance to ensure 100% link accuracy, correct currency callouts, and proper UX across devices.

Skills

Campaign operations

Marketing automation

SQL basics

Analytics mindset

HTML/CSS for email

English fluency

Tools

Iterable

Braze

Salesforce Marketing Cloud

Adobe Campaign

MoEngage

Segment

Job description

Klook is seeking a Senior Associate for CRM Campaign Operations to own end-to-end campaign builds across at least two SEA markets. You will deploy promotional blasts, manage audience targeting, and track performance with a close collaboration across SEA, central Product/Tech, and local market teams.

The role emphasizes rigorous QA, template adaptation, and data-driven optimization with a strong focus on cross-channel execution and stakeholder coordination.