Senior Executive, Digital Growth (MarTech and Customer Journey)

Income Insurance Limited; Singapore; Hybrid; SGD 70,000 - 110,000; Full time

Job summary

Income Insurance Limited seeks an experienced CRM and marketing operations professional to design and implement customer journeys across multiple channels. You will configure campaigns in marketing automation platforms, test delivery and coordinate with internal teams and agency partners to meet timelines in Singapore.

The role emphasises data-driven optimisation, SQL-based audience sizing, and PDPA governance.

Qualifications

• 2–4 years of relevant CRM/marketing ops experience.
• Hands-on use of CRM platforms like Salesforce Marketing Cloud or Braze.
• Basic to intermediate SQL and data handling.
• Analytical, detail-oriented and collaborative.
• Clear communication and stakeholder alignment.

Responsibilities

• Configure and launch customer journeys and campaigns on marketing platforms.
• Support multi-channel communications across email, push, SMS and web personalization.
• Translate campaign requirements into platform configurations with internal and agency partners.
• Perform pre-launch checks and troubleshoot delivery.
• Assist in journey optimisation using platforms like Salesforce Marketing Cloud or Braze.
• Review touchpoints and conversion performance to identify improvements.
• Document results and learnings from tests.
• Ensure data governance and PDPA compliance in planning and delivery.
• Collaborate with business, marketing, data, and agency teams; escalate risks as needed.

Skills

CRM

Marketing ops

Data analysis

Attention to detail

Team collaboration

Communication

Tools

Salesforce Marketing Cloud

Braze

SQL

Job description

Key Responsibilities:

1. Campaign and Journey Implementation

• Configure, test and launch customer journeys and campaigns on marketing automation platforms.
• Support communications across one or more digital channels, such as email, push notifications, SMS or web personalisation.
• Translate approved campaign requirements into practical platform configurations, working with internal teams and agency partners where needed.
• Perform pre-launch checks and support troubleshooting to ensure campaigns are delivered accurately and on time.

2. Customer Journey Optimisation

• Support the implementation and ongoing improvement of customer journeys using platforms such as Salesforce Marketing Cloud, Braze or similar tools.
• Review journey touchpoints, customer responses and conversion performance to identify practical areas for improvement.
• Execute approved changes and test-and-learn initiatives, then document results and key learnings.
• Develop an understanding of how data, content, timing and channel selection influence the customer experience.

3. Audience Data and Quality Assurance

• Use basic-to-intermediate SQL to size audiences, validate data and support campaign segmentation.
• Configure or review audience selections and data outputs, with guidance for more complex requirements.
• Follow established maker-checker, data governance and PDPA procedures throughout campaign planning and delivery.
• Identify data issues, document findings and work with the relevant team or agency to resolve them.

4. Performance Monitoring and Analysis

• Track agreed campaign and journey metrics, including delivery, engagement and conversion performance.
• Use analytics and platform reports to identify trends, implementation issues and optimisation opportunities.
• Prepare clear performance summaries and recommend practical improvements.
• Support the measurement of approved tests and monitor the impact of implemented changes.

5. Collaboration and Delivery Coordination

• Gather and document campaign and journey requirements with business, marketing, data, acquisition and platform teams.
• Coordinate campaign build, testing and deployment activities, and provide clear progress updates.
• Work with agency partners to support timely and quality delivery.
• Escalate risks, dependencies and issues promptly, and contribute ideas that improve customer engagement and commercial outcomes.

Key Performance Indicators:

• Timely and accurate configuration, testing and launch of campaigns and journeys.
• Accuracy of audience data, campaign setup and required quality checks.
• Quality of performance monitoring, optimisation recommendations and implementation support.
• Reliability, attention to detail and effective coordination with internal teams and partners.

Qualifications and Skills:

Essential: 2-4 years of relevant experience in CRM, marketing operations, MarTech, digital journey implementation or campaign automation. Candidates with strong transferable technical experience are welcome.

• Hands-on experience using at least one CRM, campaign management or marketing automation platform such as Salesforce Marketing Cloud, Braze or a similar platform.
• Basic-to-intermediate SQL skills and comfort working with customer or campaign data.
• Experience supporting campaign delivery, customer journeys or marketing operations, with an interest in developing deeper technical skills.
• Analytical and problem-solving ability, with attention to detail and a willingness to investigate issues. Able to use data and data analytics tools to inform decision making.
• Ability to organise tasks, follow established processes and deliver work reliably.
• Clear communication skills and the ability to collaborate with internal teams and external partners.

Desirable, but not required: Familiarity with web and data development languages such as HTML/CSS, JavaScript, Python or data modelling. Experience in one or more of these areas is an advantage; applicants are not expected to have all of them.

What You Will Gain:

• Hands-on exposure to marketing automation, customer data, analytics and digital journey development and optimisation.
• Mentorship and training, with opportunities to progressively take ownership of more complex journeys and optimisation initiatives.
• A hybrid work arrangement with flexibility to work remotely and onsite in Singapore.