Performance Marketing & Campaign Specialist (Chinese Media Group)

SPH Media; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

The Chinese Media Group (CMG) is seeking a driven Performance Marketing & Campaign Specialist to join its Branding & Marketing team in Singapore. You will lead omnichannel campaigns to grow brand awareness and drive digital performance across CMG brands such as Lianhe Zaobao, Shin Min Daily News, and ThinkChina.

You will coordinate with branding, regional marketing, designers and ad ops to implement plans, analyze results, and optimize strategies.

Qualifications

• Degree or diploma in marketing, communications, or a related field.
• 3+ years in media, digital marketing or agency environments.
• Proven track record in building and optimizing multi-channel campaigns.
• Experience with GA4/Looker Studio/Tableau for analytics and reporting.
• Proficiency in English and Mandarin communications.
• Strong project management, multitasking and collaboration skills.
• Willingness to work weekends for campaign cycles.

Responsibilities

• Set up and optimize campaigns across programmatic, display, social, SEM and email.
• Coordinate with branding, regional marketers, designers and ad ops to execute plans within budget.
• Develop top-to-mid funnel strategies using paid digital to grow market share.
• Monitor KPIs, analyze performance, and report insights to stakeholders.
• Provide data-driven optimization recommendations and guidance on digital campaigns.
• Assist with copywriting and campaign artwork approvals with internal/external partners.
• Build relationships with vendors, platforms and agencies for effective campaigns.
• Share industry trends and best practices within CMG and B&M teams.
• Ensure confidentiality of channel and performance data.

Skills

Campaign management

Digital advertising

Programmatic advertising

Analytics tools

English & Mandarin

Education

Bachelor's degree or Diploma in Marketing

Tools

GA4

Looker Studio

Tableau

Excel

Google Sheets

GTM

Job description

The Chinese Media Group (CMG) is seeking a highly motivated Performance Marketing & Campaign Specialist to join its Branding & Marketing (B&M) team. The B&M section is responsible for co-developing and implementing respective CMG’s products brands strategies, as well as driving effective marketing and communication plans to create strong brand value; these include Lianhe Zaobao, Shin Min Daily News, ThinkChina, ZBSchools, HeyKaki, UFM100.3 and 96.3 Hao FM etc.

As a Performance Marketing & Campaign Specialist, you will be the subject matter expert in omnichannel marketing efforts, especially in driving digital performances, generating brand awareness and engagement, in not only Singapore, but also Asia and global regions. You are expected to:

• Develop a thorough understanding of CMG and its brands’ mission and business goals;
• Set up campaigns, optimize audience targeting, ad placement and ROI across programmatic, display, social media, SEM, email marketing etc. to increase effectiveness of ads;
• Coordinate closely with internal stakeholders such as branding specialists, regional marketer, lifecycle marketer, designer, social media, ad operations etc. to execute marketing plans of varying scales within budget;
• Research and develop top to mid marketing funnel strategy for CMG brands, using paid digital marketing to amplify and effectively increase market share;
• Derive benchmarks and KPIs, monitor, analyze and report campaign performance to internal and external stakeholders, where applicable;
• Utilize data and insights to recommend opportunities for improvement and guide strategic decisions;
• Support with copywriting and creation of various communication materials, primarily campaign artworks for owned platforms and social media etc.;
• Liaise with internal and external stakeholders for approval of key artwork, communication materials;
• Research and provide industry updates, trends and insights that can help create potential opportunities;
• Provide guidance to internal stakeholders on digital campaign optimization;
• Build and manage relationships with vendors, ad platform partners, and agencies;
• Perform knowledge sharing within the B&M team, as well as within CMG to educate and inform on best practices; and
• Ensure confidentiality of all channel and performance data.

Job Requirements

• Degree/Diploma holder with at least 3 years of related working experience in media, digital marketing or agency;
• Proven experience in developing and executing media placement across various channels (e.g. Google, Meta, TikTok, X, Taboola, Outbrain, Baidu, WeChat etc.) in Singapore and global regions;
• Proven experience in using marketing analytics tools and data visualization tools, including but not limited to GA4, Lookerstudio, Tableau, Excel, Google Sheets etc;
• Proven experience in ad platforms integration with strong working knowledge in API, SDK or event creating on GTM;
• Strong working knowledge of the digital media space with an emphasis in paid social, search, display, video and mobile etc;
• Excellent written and verbal communication skills in English and Mandarin, as this role mainly supports Chinese products;
• Able to produce effective presentations, and appreciate compelling content;
• Kept abreast of changes in marketing and content trends, technologies, social media landscape and consumer behaviors;
• Highly proactive, detail-oriented and good at project management; good news sense would be advantageous;
• Able to multitask with tight deadlines in a fast-paced environment;
• Able to work independently but also connect with people and collaborate as a team; and
• Able to work on weekends due to campaigns.