Big Campaigns Associate, Singapore Marketing

Shopee; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Shopee Singapore is hiring for a Marketing Campaigns lead to take ownership of high-impact campaigns and drive top-line performance. You will work across functions to plan, execute and optimise promotions for key sales events.

The role requires analytical thinking, stakeholder collaboration, and a track record in marketing or e-commerce campaigns. You will iterate based on data and market trends to boost engagement and conversions.

Qualifications

• Excellent stakeholder and project management skills.
• Independent and self-motivated with ownership of tasks.
• Analytical and structured thinker with problem-solving ability.
• Reliable, collaborative with good social skills.
• Prior experience in e-commerce or Marketing roles.

Responsibilities

• Take ownership of high-impact campaigns by leading full strategy and execution of major sales events (e.g., 9.9, 11.11).
• Drive initiatives and key mechanics to hit topline targets and brainstorm innovative campaigns.
• Collaborate across internal stakeholders and marketing functions for campaign creation and execution.
• Enhance user-facing features to create interactive shopping experiences.
• Use data to guide decisions and optimise campaign performance.
• Monitor industry trends and conduct competitor analysis.

Skills

Campaign management

Stakeholder management

Project coordination

Data-driven decision making

Strategic thinking

Job description

About The Team

Our Marketing teams conceptualise and implement go-to-market activities to increase engagement and visibility. The Marketing Campaigns team is responsible for in-app campaign planning and promotional strategy to drive buyer conversion for the Singapore market. We work closely with all other marketing functions to create an integrated marketing campaign.

About The Team

Our Marketing teams conceptualise and implement go-to-market activities to increase engagement and visibility. The Marketing Campaigns team is responsible for in-app campaign planning and promotional strategy to drive buyer conversion for the Singapore market. We work closely with all other marketing functions to create an integrated marketing campaign.

Job Description

• Take ownership of high-impact campaigns by leading the full strategy and execution of major sales events, including our Double Digit Sales such as 9.9 and 11.11
• Drive initiatives and key mechanics to help achieve topline targets. Engage in brainstorming innovative campaigns aimed at enhancing sales performance.
• Collaborate and coordinate across internal stakeholders (and other marketing functions (e.g. Social Media, Partnerships) for campaign creation and execution
• Enhance user-facing features to create more interactive and engaging shopping experiences
• Use data to guide decision-making, continuously optimising campaign performance through new mechanics and engagement strategies
• Keep abreast of trends on other e-commerce platforms and broader industry developments through comprehensive competitor analysis.

Requirements

• Excellent stakeholder and project management skills. Ability to handle multiple tasks, manage expectations, and coordinate with counterparts across internal stakeholders under tight timelines.
• Independent and self-motivated. Enjoys challenges and takes ownership of tasks. Flexible to take on new, unfamiliar, and difficult tasks or projects
• An analytical and structured thinker. Have a good affinity for critical thinking, hands-on execution and problem-solving
• Reliable and possess strong team spirit. Able to work collaboratively, is patient, and has good social skills
• Prior experience in e-commerce, Marketing (including agencies) or equivalent roles