Senior Executive, Digital Growth (MarTech and Customer Journey)

Income; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Job summary

Income in Singapore is seeking a CRM marketing operations specialist to design, deploy and optimise customer journeys across channels using leading marketing automation platforms.

You will work with internal teams and partners, apply SQL for audience sizing, and contribute to data-driven optimisation while enjoying a hybrid work model in Singapore.

Qualifications

• 2-4 years of relevant experience in CRM, marketing operations, MarTech or campaign automation.
• Hands-on experience with at least one CRM or marketing automation platform such as Salesforce Marketing Cloud or Braze.
• SQL skills and comfort working with customer or campaign data.
• Strong analytical and problem-solving abilities with attention to detail.
• Excellent collaboration and communication skills.

Responsibilities

• Configure, test and launch customer journeys and campaigns on marketing automation platforms.
• Support communications across channels like email, push, SMS or web personalisation.
• Translate campaign requirements into platform configurations with internal teams or partners.
• Perform pre-launch checks and troubleshoot to ensure accurate, timely delivery.
• Support implementation and improvement of customer journeys using platforms such as Salesforce Marketing Cloud or Braze.
• Review journey touchpoints, responses and conversion performance to identify improvements.
• Execute changes and test-and-learn initiatives, document results and learnings.
• Understand how data, content, timing and channel affect customer experience.
• Use SQL to size audiences, validate data and support segmentation.
• Follow data governance and PDPA procedures in planning and delivery.
• Identify data issues and coordinate resolution with relevant teams or agencies.
• Track campaign metrics and prepare performance summaries; recommend improvements.
• Coordinate campaign build, testing and deployment with internal teams and agencies.
• Escalate risks and dependencies and contribute ideas to improve engagement and outcomes.

Skills

CRM platforms

SQL

Campaign operations

Data analysis

Communication

Tools

Salesforce Marketing Cloud

Braze

Job description

Key Responsibilities:

1. Campaign and Journey Implementation

• Configure, test and launch customer journeys and campaigns on marketing automation platforms.
• Support communications across one or more digital channels, such as email, push notifications, SMS or web personalisation.
• Translate approved campaign requirements into practical platform configurations, working with internal teams and agency partners where needed.
• Perform pre-launch checks and support troubleshooting to ensure campaigns are delivered accurately and on time.

2. Customer Journey Optimisation

• Support the implementation and ongoing improvement of customer journeys using platforms such as Salesforce Marketing Cloud, Braze or similar tools.
• Review journey touchpoints, customer responses and conversion performance to identify practical areas for improvement.
• Execute approved changes and test-and-learn initiatives, then document results and key learnings.
• Develop an understanding of how data, content, timing and channel selection influence the customer experience.

3. Audience Data and Quality Assurance

• Use basic-to-intermediate SQL to size audiences, validate data and support campaign segmentation.
• Configure or review audience selections and data outputs, with guidance for more complex requirements.
• Follow established maker-checker, data governance and PDPA procedures throughout campaign planning and delivery.
• Identify data issues, document findings and work with the relevant team or agency to resolve them.

4. Performance Monitoring and Analysis

• Track agreed campaign and journey metrics, including delivery, engagement and conversion performance.
• Use analytics and platform reports to identify trends, implementation issues and optimisation opportunities.
• Prepare clear performance summaries and recommend practical improvements.
• Support the measurement of approved tests and monitor the impact of implemented changes.

5. Collaboration and Delivery Coordination

• Gather and document campaign and journey requirements with business, marketing, data, acquisition and platform teams.
• Coordinate campaign build, testing and deployment activities, and provide clear progress updates.
• Work with agency partners to support timely and quality delivery.
• Escalate risks, dependencies and issues promptly, and contribute ideas that improve customer engagement and commercial outcomes.

Key Performance Indicators:

• Timely and accurate configuration, testing and launch of campaigns and journeys.
• Accuracy of audience data, campaign setup and required quality checks.
• Quality of performance monitoring, optimisation recommendations and implementation support.
• Reliability, attention to detail and effective coordination with internal teams and partners.

Qualifications and Skills:

Essential: 2-4 years of relevant experience in CRM, marketing operations, MarTech, digital journey implementation or campaign automation. Candidates with strong transferable technical experience are welcome.

• Hands-on experience using at least one CRM, campaign management or marketing automation platform such as Salesforce Marketing Cloud, Braze or a similar platform.
• Basic-to-intermediate SQL skills and comfort working with customer or campaign data.
• Experience supporting campaign delivery, customer journeys or marketing operations, with an interest in developing deeper technical skills.
• Analytical and problem-solving ability, with attention to detail and a willingness to investigate issues. Able to use data and data analytics tools to inform decision making.
• Ability to organise tasks, follow established processes and deliver work reliably.
• Clear communication skills and the ability to collaborate with internal teams and external partners.

Desirable, but not required: Familiarity with web and data development languages such as HTML/CSS, JavaScript, Python or data modelling. Experience in one or more of these areas is an advantage; applicants are not expected to have all of them.

What You Will Gain:

• Hands-on exposure to marketing automation, customer data, analytics and digital journey development and optimisation.
• Mentorship and training, with opportunities to progressively take ownership of more complex journeys and optimisation initiatives.
• A hybrid work arrangement with flexibility to work remotely and onsite in Singapore.