SDR Team Lead

Firmable; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Firmable, a market-leading B2B sales intelligence platform in Asia-Pacific, seeks an SDR Team Lead to build and run the outbound development function in Singapore and Southeast Asia. You will coach, align with AEs and marketing, and own the team’s pipeline from day one.

The role emphasizes hands-on execution, with regular 1:1s, call reviews, and playbook development. You’ll recruit and ramp new SDRs, run multi-channel sequences, and use Firmable data to target mid-market accounts while

Qualifications

• 3+ years in B2B sales development or SDR leadership.
• Experience building an SDR/BDR function from scratch.
• Strong coaching and call-review skills.
• Working knowledge of Singapore and SE Asia buying dynamics.
• Forecasting and pipeline management with data.
• Right to work in Singapore; visa sponsorship not offered.

Responsibilities

• Lead a Singapore-based SDR team, accountable for monthly qualified meetings.
• Run daily stand-ups, weekly pipeline reviews, and handover to AE forecasting.
• Recruit, onboard and ramp new SDRs for the Asia team.
• Coach through call reviews and role-plays to lift conversions.
• Own multi-channel outbound playbooks (email/LinkedIn) for SG and Malaysia.
• Prioritize target accounts using Firmable data and signals.

Skills

SDR leadership

Zero-to-one build

Coaching capability

Regional fluency

Commercial discipline

Right to work SG

AI tools affinity

Job description

Firmable is the market-leading B2B sales intelligence platform in Asia-Pacific. Our competitive moat is our data: the deepest, most localised company and people dataset in every market we operate in. We've proven the model in ANZ. Now we're scaling it across Southeast Asia and the US.

Great data only matters if the right businesses know about it. This role builds the team that puts it in front of them across Singapore and Southeast Asia.

The Role

SDR Team Lead leads Firmable's outbound development team in Singapore, turning our data into qualified meetings for the sales team. The role is accountable for the team's pipeline output and for building an SDR function from the ground up: a zero-to-one, net-new outbound capability that can then scale across the region.

This is not a pure reporting role. You'll stay close to the outbound work yourself, testing messaging, running the playbooks and taking on the hardest accounts, so you coach from experience rather than from a dashboard.

Reporting to the Head of Sales, APAC.

~75% leading and coaching: 1:1s, call reviews, pipeline management and hiring. ~25% cross-functional: working with AEs, marketing and ANZ leadership on the playbook.

What You'll Own

• Team accountability: lead a team of SDRs in Singapore, accountable for qualified meetings held each month
• Operating rhythm: run daily stand-ups, weekly pipeline reviews and the handover into AE forecasting
• Hiring: recruit, onboard and ramp new SDRs as the Asia team grows
• Coaching: review calls and sequences, and run role-play to lift conversion
• Outbound playbook: own multi-channel sequences for Singapore (email and LinkedIn led) and Malaysia
• Signal-based targeting: use Firmable data and buying signals to prioritise mid-market accounts

What We're Looking For

• Proven SDR leadership: 3+ years in B2B sales development, with at least 1 year leading SDRs or BDRs
• Zero-to-one build: experience building an SDR (or BDR) function from scratch, standing up a net-new team, playbook and operating rhythm rather than only inheriting and scaling an existing one.
• Coaching capability: you run call reviews and 1:1s that measurably change rep performance
• Regional fluency: working knowledge of Singapore and Southeast Asian B2B buying, and comfort prospecting in English across the region
• Commercial discipline: you forecast and manage pipeline with numbers, not gut feel
• Right to work in Singapore: Firmable cannot sponsor visas for this role
• You live and breathe AI tools. You use AI for prospect research, sequence personalisation, call preparation and team reporting as your default way of working, not a productivity experiment.

The Environment

Firmable runs lean and ships fast: small senior teams, no layers, minimal process. This is a Singapore-based role within Firmable Pte Ltd, working closely with the ANZ sales team through daily overlap.

We are an AI-native organisation. AI isn't a tool we reach for: it's the default operating mode. If you're not already working this way, this role isn't right for you.

Firmable is an equal opportunity employer. We welcome applications from people of all backgrounds.