Samsung Experience Stores (SES) Lead, Mobile Experience

Samsung Asia Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Samsung Asia Pte Ltd in Singapore seeks an SES Lead - Mobile Experience to build a cohesive Samsung Experience Stores (SES) network with high sales productivity and operational excellence. The role focuses on delivering a best-in-class retail experience across SES locations and driving profitable growth.

You will lead brand resonance, customer satisfaction, and expansion strategy, ensuring SKU productivity, strong WOS, and availability of Samsung MX products, while staying ahead of industry

Qualifications

• Degree in Business, Sales and Marketing is required.
• 10–15 years of sales/marketing or retail management experience in B2C.
• Strong strategic thinking and business acumen.
• Independent yet collaborative and results-driven.

Responsibilities

• Build and develop a sustainable, productive and profitable network of SES partners to elevate the Samsung brand experience in Singapore.
• Drive business development, strategy, JBPs, and expansion/exit plans with SES partners.
• Own SES store P&L, marketing plans, operations and KPIs with timely reporting.
• Develop retail strategy to maximize device uptake across MX devices (Smartphones, Tablets, Wearables).
• Collaborate with Retail Development Team to train FSM staff and drive customer-first selling.
• Explore SES location opportunities and justify expansions with HQ through business cases.
• Innovate plans and strengthen cross-functional collaboration.
• Work with Training Team to drive brand advocacy and education leveraging HQ materials and localisation.
• Budget planning, data management, KPI tracking, and market intelligence.
• Report to senior management on SES performance quarterly.

Skills

Intellectual curiosity

Strategic thinking

Challenger mindset

Detail-oriented

Presentation skills

Education

Degree in Business, Sales and Marketing

Job description

Position Summary

As the SES Lead - Mobile Experience, you will build a cohesive, high performing Samsung Experience Stores (SES) retail network of partners with high sales productivity, operational excellence & profitability, while delivering best-in-class Samsung retail experience across all SES locations;

In this role, you will build brand and commercial resonance through elevated brand experience, ensure customer satisfaction, SES expansion strategy and productive organic sell-in and sell-out sell growth for SES.

Morever, you will ensure SKU productivity, healthy Weeks of Inventory (WOS), while maintaining the availability of full range of Samsung MX products.

This role will stay current with industry trends and monitors strengths and weaknesses of competition; explore new business opportunities with SES partners; and review partners’ relevancy for future growth.

Role and Responsibilities

• Build and develop a sustainable, productive and profitable network of SES partners who can elevate and drive the overall Samsung brand experience in Singapore.
• Responsible for business development and strategy work to strengthen Brand Experience and accessibility including partner selection (if any), quarterly JBPs, business model strategy, expansion/ exit strategies through close collaboration with chosen SES partners.
• Ownership of Samsung Experience store business including sales and marketing plans, store operations, P&L, Critical Performance KPIs and all related reporting matters according to timelines
• Develop and execute retail strategy with ambition to maximise competiveness to gain consideration and conversion for all MX devices, including Smartphones, Tablets and Wearables (but not limited to).
• Work closely with Retail Development Team to develop retail partners’ FSM staff, so as to (a) deliver a differentiated and delightful brand experience (b) embrace a customer-first mindset (c) cross sell / upsell Samsung devices and solutions.
• Collaborate closely with Retail Development Team to explore and review expansion of SES location opportunities, while working with chosen SES partner to review business plans and feasibility studies for justification of expansions with HQ
• Innovate plans constantly and maintain openness to innovation and strengthen cross-functional collaboration
• Work closely with Training Team to execute training plans to drive brand advocacy with field force, brand ambassadors and channel partner floor salesmen, and champion new industry standards to drive education and conversion leveraging HQ materials/ tools and with localisation effort to support conversion
• Retail budget planning, allocation and management.
• Retail analysis, data management, KPI management, retail audience and market intelligence
• Cross functional team collaboration to achieve synergistic and best outcomes with cohesive team spirit
• Partners with management and HR teams to create and executes organisation capability and coaching plans including succession planning to maximise overall team performance and create a motivating environment
• Report and present to senior management of SESP; SEAO and/or Suwon HQ on SES performance progress and review on quarterly basis
• Any other responsibilities as assigned by direct supervisor (Head of Sales SESP MX)

Skills and Qualifications

• Degree in Business, Sales and Marketing
• Min 10 to 15 years of sales and marketing experience or retail management in B2C space
• Intellectual curiosity, strategic thinking, challenger mindset and detail-oriented
• Good commercial sense and sharp business acumen
• Highly independent and self-driven but strong collaborator
• Excellent presentation and communication skills
• Retail, sales or marketing experience in a consumer technology business would be an advantage

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