Samsung Experience Stores (SES) Lead, Mobile Experience

Samsung Electronics America; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Samsung Electronics America seeks a Lead - Mobile Experience to build a cohesive SES partner network in Singapore, driving brand experience and profitability across SES locations. The role focuses on expanding the SES footprint, improving SKU productivity, and delivering best-in-class Samsung retail experiences while maintaining strong partner relationships and performance metrics.

Responsibilities include developing business strategies, managing P&L, and collaborating with cross-functional

Qualifications

• 10 to 15+ years in sales and marketing or retail management in B2C
• Strong commercial sense and business acumen
• Independent yet collaborative with excellent communication skills

Responsibilities

• Build a productive SES partner network driving Samsung brand experience in Singapore.
• Own retail strategy, budgets, and KPIs including P&L and quarterly JBPs.
• Lead store operations, marketing plans, and partner engagement to maximise device sales and conversion.
• Collaborate with Retail Development and Training teams to elevate brand advocacy and education.

Skills

Sales leadership

Brand experience

Retail management

P&L management

Strategic thinking

Presentation

Cross-functional collaboration

Education

Degree in Business, Sales and Marketing

Job description

Position Summary

As the SES Lead - Mobile Experience, you will build a cohesive, high performing Samsung Experience Stores (SES) retail network of partners with high sales productivity, operational excellence & profitability, while delivering best-in-class Samsung retail experience across all SES locations; In this role, you will build brand and commercial resonance through elevated brand experience, ensure customer satisfaction, SES expansion strategy and productive organic sell-in and sell-out sell growth for SES. Morever, you will ensure SKU productivity, healthy Weeks of Inventory (WOS), while maintaining the availability of full range of Samsung MX products. This role will stay current with industry trends and monitors strengths and weaknesses of competition; explore new business opportunities with SES partners; and review partners’ relevancy for future growth.

Role and Responsibilities

Build and develop a sustainable, productive and profitable network of SES partners who can elevate and drive the overall Samsung brand experience in Singapore. Responsible for business development and strategy work to strengthen Brand Experience and accessibility including partner selection (if any), quarterly JBPs, business model strategy, expansion/ exit strategies through close collaboration with chosen SES partners. Ownership of Samsung Experience store business including sales and marketing plans, store operations, P&L, Critical Performance KPIs and all related reporting matters according to timelines. Develop and execute retail strategy with ambition to maximise competiveness to gain consideration and conversion for all MX devices, including Smartphones, Tablets and Wearables (but not limited to). Work closely with Retail Development Team to develop retail partners’ FSM staff, so as to (a) deliver a differentiated and delightful brand experience (b) embrace a customer-first mindset (c) cross sell / upsell Samsung devices and solutions. Collaborate closely with Retail Development Team to explore and review expansion of SES location opportunities, while working with chosen SES partner to review business plans and feasibility studies for justification of expansions with HQ Innovate plans constantly and maintain openness to innovation and strengthen cross-functional collaboration. Work closely with Training Team to execute training plans to drive brand advocacy with field force, brand ambassadors and channel partner floor salesmen, and champion new industry standards to drive education and conversion leveraging HQ materials/ tools and with localisation effort to support conversion Retail budget planning, allocation and management. Retail analysis, data management, KPI management, retail audience and market intelligence. Cross functional team collaboration to achieve synergistic and best outcomes with cohesive team spirit. Partners with management and HR teams to create and executes organisation capability and coaching plans including succession planning to maximise overall team performance and create a motivating environment. Report and present to senior management of SESP; SEAO and/or Suwon HQ on SES performance progress and review on quarterly basis. Any other responsibilities as assigned by direct supervisor (Head of Sales SESP MX).

Skills and Qualifications

Degree in Business, Sales and Marketing Min 10 to 15 years of sales and marketing experience or retail management in B2C space Intellectual curiosity, strategic thinking, challenger mindset and detail-oriented Good commercial sense and sharp business acumen Highly independent and self-driven but strong collaborator Excellent presentation and communication skills Retail, sales or marketing experience in a consumer technology business would be an advantage.

About Samsung

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).