Head of Retail Development, Mobile Experience (MX)

Samsung Electronics; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Samsung Electronics in Singapore seeks a Senior Retail Development leader to build and drive a high-performing MX Retail Development organization. You will expand presence in malls and partner locations, deliver best-in-class brand experiences, and oversee store operations, training, and performance metrics.

You will champion customer-first strategies, collaborate across functions, and lead efforts to grow sell-out and brand resonance for MX devices and related wearables.

Qualifications

• Retail management experience in consumer tech or retail sectors.
• Strong customer-centric mindset and business acumen.
• Proven ability to lead teams and drive cross-functional collaboration.

Responsibilities

• Lead and coach the Retail Development team to deliver a differentiated brand experience and collaborate across functions.
• Plan expansion strategy for malls and partner locations, including partner and real estate selection.
• Develop and execute channel strategies for Samsung branded and partner stores to maximize conversion.
• Oversee retail business models with P&L, KPIs and reporting timelines.
• Coordinate training to drive brand advocacy and education across field teams and partners.

Skills

Retail management

Brand experience

Cross-functional collaboration

Sales strategy

Communication skills

Education

Bachelor's degree in Business, Sales and Marketing

Job description

Position Summary

Build a cohesive, high performing MX Retail Development organization to deliver best-in-class Samsung retail experience across Samsung Experience Stores (SES), partner and mall touch points. Stay up-to-date with current industry trends and monitor strengths and weaknesses of competitors; explore new business opportunities.

Build brand and commercial resonance through elevated brand experience, ensure customer satisfaction, SES expansion strategy and productive organic sell out growth for SES for all MX devices and selected cross BU devices.

Role and Responsibilities

Role Responsibilities:

• Lead, develop and coach the Retail Development team to: (a) deliver a differentiated and delightful brand experience (b) embrace a customer-first mindset, openness to innovation and strengthen cross-functional collaboration (c) win in the market place (sales, market share, profitable growth)


• Responsible for planning brand presence expansion strategy and strengthening retail brand experience in malls and / or channel partners’ in-store locations, including partner selection and real estate selection


• Develop and execute channel strategy for different retail formats (Samsung branded and partner stores) with ambition to maximise competiveness to gain consideration and conversion


• Develop and execute retail strategy for different retail business models and formats with ambition to maximise competiveness to gain consideration and conversion for all MX devices, including Smartphones, Tablets and Wearables.


• Ownership of Samsung Experience store business including sales and marketing plans, store operations, P&L, KPIs and all related reporting matters according to timelines


• Work closely with Training Team to execute training plans to drive brand advocacy with field force, brand ambassadors and channel partner floor salesmen, and champion new industry standards to drive education and conversion leveraging HQ materials/ tools and with localisation effort to support conversion


• Work closely with Retail Development Marketing Team to develop retail partners’ FSM staff, so as to (a) deliver a differentiated and delightful brand experience (b) embrace a customer-first mindset (c) cross sell / upsell Samsung devices and solutions.


• Responsible for the smooth planning and execution of all visual merchandising activations across all partner and mall channels, upholding the HQ/RHQ brand standards for Samsung


• Innovate POSM/ VM and Content plans to enhance engagement and synergise BTL activation with ATL


• Build retail GTM across all channels to support product launches, marketing campaigns and customer engagement programs


• Build and administer sales incentive programs as well as system enhancements to be competitive


• Build a Brand Advocacy Strategy with field force and brand ambassador teams. Focus on competence and setting up strong performance management and compensation structures to attract and retain.


• Develop and execute training plans to drive brand advocacy with secondary organisations (field force, brand ambassadors) and channel partner floor salesmen); champion new industry standards to drive education and conversion leveraging HQ materials/ tools and with localisation effort to support conversion


• Retail Development budget planning, allocation and management


• Retail Development analysis, data management, KPI management, retail audit and market intelligence


• Cross functional team collaboration to achieve synergistic and best outcomes with cohesive team spirit


• Partners with management and HR teams to create and executes organisation capability and coaching plans including succession planning to maximise overall team performance and create a motivating environment

Skills and Qualifications

Role Requirements:

• Degree in Business, Sales and Marketing


• Minimum 10 to 15 years of retail management, retail real estate, training in B2C space


• Intellectual curiosity, strategic thinking, challenger mindset and detail-oriented


• Good commercial sense and sharp business acumen


• Highly independent and self-driven but strong collaborator


• Excellent presentation and communication skills


• Retail, sales or marketing experience in a consumer technology business would be an advantage

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