Senior Salesforce Marketing Cloud Architect

DELOITTE SINGAPORE T&T PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Deloitte Singapore is seeking a skilled Marketing Automation Engineer to design, develop, and deploy scalable SFMC solutions. You will work across Engage, Journey Builder, and Automation Studio, creating personalized journeys and data-driven campaigns that integrate with CRM and external platforms.

You'll build assets using AMPscript, SSJS, SQL, and HTML/CSS, optimize data pipelines, and ensure governance and security standards.

Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Engineering, Business, Marketing, or equivalent professional experience.
• Minimum 5 years of hands-on experience implementing and supporting marketing automation or CRM technology solutions.
• Strong hands-on technical experience in Salesforce Marketing Cloud Engage including Journey Builder, Automation Studio, Email Studio, Contact Builder, and Mobile Studio.
• Technical hands-on experience with Salesforce Marketing Cloud Advanced/Next including API integrations with Datacloud or other Salesforce Core solutions.
• Strong understanding of Datacloud segmentation, data pipelines, and activation constraints.
• Experience developing SFMC solutions using SQL, AMPscript, HTML/CSS, SSJS, and dynamic content personalization.
• Experience building and troubleshooting automations, triggered sends, segmentation logic, data imports/exports, and campaign orchestration workflows.
• Familiarity with SFMC data architecture, Contact Builder relationships, Data Extensions, subscriber models, and consent management principles.
• Experience integrating SFMC with external systems using APIs, SFTP, CRM connectors, or middleware platforms.
• Understanding of digital marketing concepts including customer journeys, lifecycle marketing, segmentation, personalization, email deliverability, and campaign performance optimization.
• Ability to analyze campaign and customer data to identify optimization opportunities and support data-driven marketing initiatives.

Responsibilities

• Design, develop, and implement scalable SFMC automation solutions using Flow Builder and Datacloud.
• Configure and deploy automated customer journeys and personalization strategies based on lifecycle and behavior data.
• Develop SFMC assets including emails, landing pages, forms, automations, SQL queries, AMPscript, SSJS, and dynamic content components.
• Build and optimize data models, data extensions, audience segmentation, and integrations between SFMC and external platforms (CRM, CDP, APIs).
• Support end-to-end campaign execution including audience setup, QA/UAT, deployment, monitoring, and post-campaign analysis.
• Collaborate with strategy, CRM, analytics, and creative teams to translate business requirements into scalable technical solutions and marketing workflows.
• Troubleshoot and resolve platform, data, automation, and campaign delivery issues with minimal supervision.
• Ensure solution design adheres to platform best practices, governance standards, security requirements, and performance optimization principles.
• Contribute to technical documentation, solution design specifications, deployment processes, and knowledge sharing within the team.
• Manage multiple project workstreams concurrently while supporting client stakeholders across delivery and enhancement initiatives.

Skills

Marketing automation

CRM tech implementation

Data-driven marketing

Problem solving

Education

Bachelor’s degree in Computer Science, Information Systems, Engineering, Business, Marketing, or equivalent

Tools

Salesforce Marketing Cloud

Salesforce Marketing Cloud Engage

Journey Builder

Automation Studio

Email Studio

Contact Builder

Mobile Studio

SQL

AMPscript

SSJS

HTML/CSS

Datacloud

APIs

Data Extensions

Job description

Deloitte Singapore is seeking a skilled Marketing Automation Engineer to design, develop, and deploy scalable SFMC solutions. You will work across Engage, Journey Builder, and Automation Studio, creating personalized journeys and data-driven campaigns that integrate with CRM and external platforms.

You'll build assets using AMPscript, SSJS, SQL, and HTML/CSS, optimize data pipelines, and ensure governance and security standards.