Sales Representative, General Trade

F&N Foods Pte Ltd; Singapore; On-site; SGD 37,000 - 45,000; Full time

Job summary

F&N Foods Pte Ltd is offering a sales role focused on managing existing accounts, generating orders and expanding brand/category reach across assigned outlets in Singapore. The position requires field activity, route planning, and close collaboration with finance for AR and billing matters.

Candidates should have at least 1 year of FMCG sales experience, own transport, and the ability to work independently while meeting sales goals.

Qualifications

• Minimum GCE ‘O’ Level.
• Minimum 1 year of related sales experience (FMCG preferred).
• Self-motivated, proactive, and able to work independently.
• Able to manage time effectively and meet sales goals.
• Must possess own transport (car) and valid driving license.

Responsibilities

• Responsible for managing existing accounts, generating orders and development thru brand and category expansion thru schedule call frequency and route plan.
• Deliver sales revenue and volume target being allocated.
• New account acquisition within the assigned geographical area and ensure offering are align with company's channel pricing strategy
• Ensure consistent execution of planograms, Point of Sales Materials deployment and promotional activities across assigned outlets and channels.
• Ensure distribution target achievement across assigned outlets and channels
• To gather and provide market insights on competitor activities, pricing, promotions, and customer trends to reporting officer. Share insights and propose actionable strategies and growth opportunities.
• Own channel level financial performance, including AR collection, credit control compliance. Work closely with Finance to resolve billing issues and claims in a timely manner.
• Build and maintain strong relationships with customers and outlets. Act as the primary commercial link to the market, ensuring alignment between customer needs and company priorities.
• Identify gaps and implement corrective actions in order to achieve KPI. Drive continuous improvement initiatives to enhance sales effectiveness and operational efficiency.
• Undertake or lead special projects and initiatives to support business transformation and continuous growth.

Skills

Sales experience

Independent work

Time management

Own transport

GCE O Level

Education

GCE O Level

Job description

Job Responsibilities

• Responsible for managing existing accounts, generating orders and development thru brand and category expansion thru schedule call frequency and route plan.
• Deliver sales revenue and volume target being allocated.
• New account acquisition within the assigned geographical area and ensure offering are align with company's channel pricing strategy
• Ensure consistent execution of planograms, Point of Sales Materials deployment and promotional activities across assigned outlets and channels.
• Ensure distribution target achievement across assigned outlets and channels
• To gather and provide market insights on competitor activities, pricing, promotions, and customer trends to reporting officer. Share insights and propose actionable strategies and growth opportunities.
• Own channel level financial performance, including AR collection, credit control compliance. Work closely with Finance to resolve billing issues and claims in a timely manner.
• Build and maintain strong relationships with customers and outlets. Act as the primary commercial link to the market, ensuring alignment between customer needs and company priorities.
• Identify gaps and implement corrective actions in order to achieve KPI. Drive continuous improvement initiatives to enhance sales effectiveness and operational efficiency.
• Undertake or lead special projects and initiatives to support business transformation and continuous growth.

Job Requirements:

• Minimum GCE ‘O’ Level.
• Minimum 1 year of related sales experience (FMCG preferred).
• Self-motivated, proactive, and able to work independently.
• Able to manage time effectively and meet sales goals.
• Must possess own transport (car)and valid driving license.