Sales Representative

LI AN FOODSTUFF PTE LTD; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

LI AN FOODSTUFF PTE LTD in Singapore is seeking a motivated Sales Representative to grow our general trade presence, working with provision shops and mini supermarkets to take ownership of your territory.

You will conduct daily sales calls, maintain customer records, drive product distribution and achieve sales targets, while building lasting partnerships and providing exceptional service that contributes to our business growth.

Qualifications

• Excellent communication, negotiation, and interpersonal skills.
• Self-motivated with ability to work independently.
• At least 2 years of sales experience in the general trade channel.
• Possess a valid Class 3 driving license.
• Legally eligible to work in Singapore without employer sponsorship.

Responsibilities

• Conduct daily sales calls at designated areas efficiently.
• Maintain accurate customer records and develop new accounts.
• Drive product distribution and consistently achieve sales targets.
• Manage account receivables and ensure prompt payment collection.
• Ensure excellent product merchandising, pricing, and goods rotation.
• Implement sales promotions and marketing activities effectively.
• Build strong rapport with customers by providing exceptional service.
• Gather valuable customer and market feedback to share with management.

Skills

Communication skills

Negotiation

Interpersonal skills

Self-motivation

Independent work

Sales experience

Job description

We’re looking for a motivated Sales Representative to grow our presence in the general trade channel, working closely with provision shops and mini supermarkets. This is a fantastic opportunity to take ownership of your territory, develop long‑lasting partnerships, and make a real impact on our business growth.

What you’ll be doing

• Conduct daily sales calls at designated areas efficiently
• Maintain accurate customer records and develop new accounts
• Drive product distribution and consistently achieve sales targets
• Manage account receivables and ensure prompt payment collection
• Ensure excellent product merchandising, pricing, and goods rotation
• Implement sales promotions and marketing activities effectively
• Build strong rapport with customers by providing exceptional service
• Gather valuable customer and market feedback to share with management

What we’re looking for

• A friendly and approachable personality
• Strong self-discipline and ability to work independently
• Excellent communication, negotiation, and interpersonal skills
• Highly self‑motivated with a strong drive to succeed
• Professionalism and integrity in all interactions
• Possess a valid class 3 driving license
• At least 2 years of sales experience in the general trade channel
• Legally eligible to work in Singapore without employer sponsorship for a work pass

Why join us?

• Be part of a supportive team that values initiative and collaboration
• Opportunity to expand your career in sales with reputable brands
• Competitive salary package with performance incentives
• Chance to build meaningful relationships with customers and contribute to business growth