SALES & MARKETING MANAGER

ARMOUR PUBLISHING PTE LTD; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

ARMOUR PUBLISHING PTE LTD is seeking a Sales Manager to drive adoption of our titles in school curricula and expand opportunities with churches and distributors in Singapore. You will collaborate with the Publishing Manager/Senior Editor to create compelling sales materials and lead marketing campaigns across digital and offline channels.

The role requires 3–5 years in a similar sales role within the publishing or education sector, strong relationship-building skills, and proficiency in

Qualifications

• Bachelor's degree in business, marketing, or related field.
• 3–5 years of relevant experience with a proven track record.
• Knowledge of the publishing trade and product development life cycles.
• Strong communication and interpersonal skills.
• Proficient in WordPress, WooCommerce and social media platforms.

Responsibilities

• Work closely with the Publishing Manager/Senior Editor to generate sales materials.
• Develop and maintain relationships with pre-schools, schools, libraries, learning centers, churches, etc.
• Engage Heads of Departments for adoption of products/books in curricula.
• Reach out to churches for book table sales and other opportunities.
• Develop and nurture relationships with distributors.
• Plan and execute integrated marketing campaigns across online and offline channels.
• Plan sales budgets and forecasts and implement sales strategy.
• Analyse sales data and campaign effectiveness.
• Conduct annual reviews of key accounts and make recommendations to drive sales.
• Monitor market trends in Children, Education, General and Christian genres.
• Provide regular reports on sales performance and market trends.
• Meet sales targets set by Management.

Skills

Sales

Business development

Interpersonal skills

Marketing

Communication

Education

Bachelor's degree in business/marketing

Tools

WordPress

WooCommerce

Payment gateways

Social media management

Job description

Responsibilities

• Work closely with the Publishing Manager and/or Senior Editor to generate sales materials.
• Develop and maintain good business relationships with pre-schools, primary, secondary schools, libraries, learning centers, churches etc.
• Responsible for developing and establishing relationships with Heads of Departments of schools for adoption of our products/books in the schools’ curriculum.
• Responsible for reaching out to churches for book table sales and other business opportunities.
• Develop and nurture relationships with distributors.
• Plan and execute integrated marketing campaigns across online and offline platforms including but not limited to social media, e-commerce platforms, etc.
• Responsible for planning the sales budgets and forecasts.
• Responsible for implementing sales strategy for Armour’s titles and creating go-to market initiatives.
• Analyse sales data/effectiveness of Sales & Marketing campaigns.
• Conduct annual reviews of key accounts’ business and make recommendations to drive sales.
• Monitor market trends in Children, Education, General and Christian genres.
• Provide regular reports on sales performance, market trends, and competitive analysis.
• Responsible for meeting sales target set by the Management.

Qualifications & Experience

• Bachelor’s degree in business, marketing, or a related field.
• At least 3 – 5 years of relevant working experience with a proven track record of success in a similar role.
• Strong knowledge of the book publishing trade and its product development life cycles.
• Excellent interpersonal and communication skills, with the ability to build strong relationships with customers and stakeholders of all levels.
• Driven and results-oriented.
• Passionate about education and books.
• Proficient in WordPress website management, WooCommerce, payment gateways, social media platforms such Instagram, Facebook, X, etc.