Marketing Manager

INITIA MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

INITIA MANAGEMENT PTE. LTD. in Singapore seeks a Marketing Manager to formulate and execute integrated offline and online marketing strategies. You will oversee campaigns, manage budgets, and lead a team of marketing staff to deliver timely, professional content across all channels.

Responsibilities include market analysis, plan development for media channels, collaboration with partners, and reporting to senior management. Strong leadership, budgeting, and copywriting skills are essential.

Qualifications

• Bachelor's degree in marketing or a related field.
• Expert on media channels and client relationships.
• Excellent creativity, adaptability, research, writing, and public speaking.
• Strong leadership and people management skills.
• Budgeting and organisation skills.
• Copywriting skills.
• Proficient in Microsoft Office, Mac and Windows.
• Multitasking skills.

Responsibilities

• Formulates and proposes marketing and communication strategies offline and online.
• Delivers content aligned with approved strategies in a professional, timely manner.
• Analyzes effectiveness of marketing campaigns.
• Interviews, hires, and trains marketing staff.
• Sets marketing goals based on performance and forecasts.
• Oversees offerings and develops initiatives for new products or services.
• Researches market trends, demographics, pricing, competitors to shape strategies.
• Develops detailed marketing plans for all media channels and sales teams.
• Oversees creative development of promotional materials and website content.
• Coordinates with media buyers, agencies, printers for project execution.
• Provides information to clients and represents marketing in buyer meetings.
• Manages department budget to develop cost-efficient plans.
• Tracks marketing and sales data; reports to senior executives.
• Adjusts campaigns based on data and feedback.
• Builds relationships with external content providers for publicity.
• Improves development of customer database.
• Assesses quotations and invoices; advises on pricing and quality.
• Maintains relationships with partner organisations and PR audiences.
• Assists General Manager and senior managers with projects.

Skills

Media channels expertise

Client relationships

Creativity

Public speaking

Interpersonal communication

Leadership

Budgeting

Copywriting

Education

Bachelor's Degree in Marketing, Business, or related field

Tools

Microsoft Office

Mac OS

Windows OS

Job description

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills