Marketing Manager

INITIA PTE. LTD.; Singapore; On-site; SGD 100,440 - 145,080; Full time

Job summary

INITIA PTE. LTD. is seeking a Marketing Leader to shape offline and online strategies, ensuring accurate, timely content and measured campaign performance. You will build teams, set goals, and guide cross-channel plans for products and services.

You will oversee creative development, collaborate with media buyers and agencies, and manage budgets while delivering data-driven reports to senior management. The role requires strong leadership and budget discipline in a dynamic market.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Expert on media channels and client relationships.
• Excellent creativity, adaptability, research, analysis, writing, public speaking, and interpersonal communication.
• Excellent leadership, people management, and detail-oriented.
• Well-versed in marketing budgeting and organisation.
• Copywriting skills.
• Computer-literate - Microsoft Office, Mac, and Windows OS.
• Multi-tasking skills.

Responsibilities

• Formulates and proposes marketing strategies aligned with corporate objectives.
• Delivers timely, accurate marketing content.
• Analyzes campaign effectiveness.
• Interviews, hires, and trains staff.
• Sets marketing goals based on performance and forecasts.
• Oversees offerings and develops new product initiatives.
• Researches market trends, pricing, and competitors to shape strategies.
• Develops detailed marketing plans for all media channels.
• Oversees creative development of promotional materials and website content.
• Coordinates with media buyers, agencies, printers.
• Represents marketing in key buyer meetings.
• Manages department budget for cost-effective plans.
• Tracks data and prepares reports for senior executives.
• Adjusts campaigns based on data and feedback.
• Builds relationships with external content providers.
• Improves customer database development.
• Assesses quotes and invoices for pricing and quality.
• Maintains relationships with partner organizations and PR audiences.
• Assists GM and managers with projects.

Skills

Media channels

Client relationships

Creativity

Adaptability

Research

Writing

Public speaking

Interpersonal communication

Leadership

People management

Detail-oriented

Budgeting

Copywriting

Microsoft Office

Mac OS

Windows OS

Multi-tasking

Education

Bachelor's Degree in Marketing, Business, or related field

Tools

Microsoft Office

Mac OS

Windows OS

Job description

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills