Marketing Manager

ALL ABOUT O PTE. LTD.; Singapore; On-site; SGD 78,120 - 122,760; Full time

Job summary

ALL ABOUT O PTE. LTD. in Singapore seeks a senior Marketing Manager to formulate and drive offline and online strategies that align with the company’s overall direction.

You will deliver timely, accurate content and lead campaigns across fashioning media channels and sales teams. Responsibilities include analyzing campaigns, hiring and training staff, setting goals, overseeing product initiatives, researching market trends, and collaborating with partners and agencies to ensure cost-effective

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Expert on media channels and client relationships.
• Excellent creativity, adaptability, research, analysis, writing, public speaking, and interpersonal communication.
• Strong leadership, people management, and detail orientation.
• Budgeting and organisation skills.
• Copywriting ability.
• Proficiency with Microsoft Office, Mac, and Windows OS.
• Multitasking across campaigns and teams.

Responsibilities

• Formulates and proposes marketing and communication strategies aligned with corporate goals.
• Delivers content accurate, professional, and timely across offline and online channels.
• Analyzes effectiveness of marketing campaigns.
• Hires, interviews, and trains marketing staff members.
• Establishes marketing goals based on past performance and forecasts.
• Oversees current offerings and develops initiatives for new products or services.
• Researches and analyzes market trends, pricing, competitors, and other data to form strategies.
• Develops detailed marketing plans for all media channels and sales teams.
• Oversees the creative development of promotional materials, website content, advertisements, and related projects.
• Communicates with media buyers, agencies, printers, and service providers to realize marketing projects.
• Provides in-depth information to clients and represents marketing in buyer meetings.
• Works within the department budget to develop cost-effective plans.
• Tracks marketing and sales data and creates reports for senior executives.
• Adjusts campaigns and strategies based on data and feedback.
• Builds relationships with external content providers for publicity and promotions.
• Participates in improving customer database development.
• Assesses quotations and invoices for pricing and quality.
• Maintains relationships with partner organisations, affiliates, government agencies, press, and PR audiences.
• Assists the General Manager and managers with projects as directed.

Skills

Media channels expertise

Client relationships

Creative thinking

Adaptability

Research and analysis

Written communication

Public speaking

Interpersonal communication

Leadership

People management

Budgeting and organization

Copywriting

Multitasking

Education

Bachelor's Degree in Marketing, Business, or related field

Tools

Microsoft Office

Mac OS

Windows OS

Job description

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills